Well this day only comes once every four years, so why not celebrate with some addition savings, right?  Many retailers are celebrating the extra day in February by providing savings, many up to 29% off.

Here are some of today’s most tweeted about coupon codes:

• Zazzle – Get 29% Off Mugs, Cases, Posters & Bags w/ code 29EVERY4YEAR
• Lulu – Save 29% on certain sellers’ books w/ code LEAPYEAR bra
• American Apparel – Get 20% off EU,CA,UK & US online stores w/ code LEAPDAY
• Asos – Get 29% off (10% + 20%) on the Leap Year sale use code LEAPDAY10 or LEAPYEAHUSA
• The Body Shop – Save 29% off any order sitewide w/ code LEAPYEAR
• Mabel’s Labels (Canada) – Save 29% today only at Mabel”s Labels with promo code: LEAP4U

Urban Outfitters also offers 29% off on 229 of their favorite items for today only.

Many more coupons you can take advantage of, but only for a few more hours. 

See all of the Leap Year coupon codes.

Our site has been tracking coupon code mentions on Twitter since late 2009.  Since then it has seen the amount of retailers distributing coupons on Twitter vastly increase, as well as the volume of coupons they release.  On the other hand it has seen the life-time of a coupon code decrease coupled with an increase in time sensitive campaign models such as flash sales, daily deals, and limited-usage coupons (first-come first serve or expires after specific quantity).

In the first of a series of research reports on this topic set to be published, we have peered into how ecommerce businesses are leveraging social media to successfully increase coupon distribution, sales, and market share, well beyond what was previously possible with simple email blasts. This report examines the viral phenomenon that can be achieved using social media as a distribution channel and cites 5 specific examples that occurred at the end of 2010 and early in 2011.

The report is free and both ecommerce businesses and industry analysts can benefit from reading it.

Digital coupons distributed through social media outlets are rewriting the e-commerce marketing rules. Retailers have traditionally offered coupon discounts in the form of shopping cart codes, which are entered by their customers at checkout. The rise in social media has dramatically changed the way and the rate at which consumers are able to receive and apply such discounts online…

Continue reading on Scribd.


More information about our upcoming social coupon analytics offering can be found here.

If you haven’t heard, New York City, and the NBA has been taken by storm by one Jeremy Lin.  Mike Ozanian of Forbes.com is reporting that Jeremy Lin is now the world’s fastest growing brand (yes, that is correct).

“Sales of his number 17 jersey are robust and the social media aggregation website Topsy says that over the past seven days, “Lin” has been mentioned more than 140K.”

Crocktees has a few Linsanity shirts, including the one pictured in this post, and offers free shipping on orders of 4 items or more with code SHIPFREEUS.  Keep an eye out for more Linsanity coupons from other merchants.  The Jeremy Lin #17 jersey at the Yahoo! Sports Fan store is sold out (at least in size Medium), but don’t worry there are plenty of #7 (Mello) jerseys still available.

Amongst the top trending coupons today is one from Koalawalla Clothing, a company that specializes in handmade beanies and accessories.  They are offering a coupon discount of 15% off on any order.

 
Use coupon code KOALA during checkout.

Limited quantity on some items.