Our site has been tracking coupon code mentions on Twitter since late 2009. Since then it has seen the amount of retailers distributing coupons on Twitter vastly increase, as well as the volume of coupons they release. On the other hand it has seen the life-time of a coupon code decrease coupled with an increase in time sensitive campaign models such as flash sales, daily deals, and limited-usage coupons (first-come first serve or expires after specific quantity).
In the first of a series of research reports on this topic set to be published, we have peered into how ecommerce businesses are leveraging social media to successfully increase coupon distribution, sales, and market share, well beyond what was previously possible with simple email blasts. This report examines the viral phenomenon that can be achieved using social media as a distribution channel and cites 5 specific examples that occurred at the end of 2010 and early in 2011.
The report is free and both ecommerce businesses and industry analysts can benefit from reading it.
Digital coupons distributed through social media outlets are rewriting the e-commerce marketing rules. Retailers have traditionally offered coupon discounts in the form of shopping cart codes, which are entered by their customers at checkout. The rise in social media has dramatically changed the way and the rate at which consumers are able to receive and apply such discounts online…