New Year’s Day Deals and Offers

popped bottle of champagne

What Is New Year’s Day About?

New Year’s Day celebrations usually begin on New Year’s Eve, the last day of the old year. Many people stay up till midnight to welcome the New Year with drinks and loud noises—noisemakers, firecrackers or even a hammer and anvil. People around the world have special dishes and customs which are supposed to bring luck and prosperity in the coming year. This is also the time to make resolutions and set up your new calendar or planner.

Where to Find New Year’s Day Deals

New Year’s is the perfect time to hunt for bargains. Sales are slow after the Christmas shopping season, and retailers are eager to make deals. They also want to clear out last year’s stock to make way for new merchandise. Most stores are closed on New Year’s, but you can find terrific values online.


Macy’s is one of many retail stores that discounts heavily on New Year’s Day. Last year, they offered 60% off sale items, plus another 20% if you used their promo code.

New Egg

Serious geeks love New Egg because they carry a huge selection of electronics, computer and gaming equipment, including computer parts. Prices are competitive year-round and even better at their Year-End Clearance. Last year discounts were as high as 60%.


Do you need a new mattress? Last year, Tempur-Pedic offered 30% off selected models. Other vendors that discounted mattresses for New Year’s included Tuft & Needle, Helix Sleep, and Mattress Firm.


Start the new year by redecorating with clearance sale finds. At last year’s End-of-Year Clearance sale, Wayfair took up to 60% off household goods throughout the store.


You'll always save up to an extra 50% off things to do and get free cancellation, plus you can buy now and pay later to reserve the activities without being locked in. From Jan 10-16, use code COUPONF10 for an extra 10% off on top of that!


With Instacart, you save time and money by having your groceries delivered right to your door, normally within 1-2 hours! Plus, they offer free delivery on your first order of $10 or more.


Cold weather season is in full swing, so if you need some new apparel, check out Sierra. The just added new clearance items to their sales up to 75% off versus department store prices! Check out winter clothes, boots, and so much more.

Hockey World

Save an additional 40% off Warrior Storm and Vision Suits through 1/30/22.

Salt Life

Save 10% off all orders and get free shipping too with code XMAS, now through 1/15/22.

Juice Beauty

Save 15% off all purchases with code JBHOLIDAY15 12/13-1/2 only.


Save 35% off all purchases of $75 or more with this Lugz promo code, Couponfollow35. Excludes clearance. 12/26-1/6 only.


Save 20% off all orders with code PJCPNFLW for a limited time only.


Save 10% off your entire order at Phoozy with code NYE21, from 12/27 through 1/1 only.


Save 40% off everything with code NYE40 from December 27 through January 2 only.

CheapOair US

Save up to $60 off our Fees on Flights with promo code CF60. Exp. 12/31/2022


CouponFollow Best Discounts! Get up to $50 off our fees on flights with promo code CUF50. Exp 12/31/2022


On-demand 30-min alcohol delivery or 2-day shipping. Perfect for celebrating the holidays! Use our exclusive code SAUCEY2023 to get $7 off your next purchase. Exp 1/3/23


Treat yourself to the largest selection of safe, clinically proven electrical health and beauty products in the world. Use code CF150 for 10% off sitewide. Exp 1/7/23

Thrifty Ways to Welcome New Year’s at Home

Dollar-stretching tips for New Year’s Eve

The best way to save is to invite friends over or plan a candlelit meal for two. You can also check to see if there are free New Year’s fireworks in your area.

New Year’s party at home

If you want to ring in the New Year in style but your budget won’t let you, consider throwing a party at your place. Start the party around 9 or 10 p.m. so your guests will already have eaten dinner. Since you’ll want to serve some kind of substantial snack, consider a rice-based dish like paella or jambalaya. Both of these look spectacular, can be made with average cooking skills, and use budget-friendly ingredients such as rice, chicken, shrimp, and vegetables. As a bonus, they are both easy to eat while standing or balancing a plate on your lap. Some traditional New Year’s foods to consider include black-eyed peas, collard greens, lentils, fish, and noodles. You can also borrow from the Jewish New Year, which occurs in the fall, and serve honey-laden desserts.

Party-store goodies

Inexpensive frivolities such as party hats, noisemakers, and confetti can make your home party feel more like an evening out. Online retailers like Oriental Trading will have everything you need at low prices. If you shop at Party City or other stores early on New Year’s Eve, you may find some terrific markdowns.

Instead of champagne…

Look for sales on sparkling wine. If good champagne is too much for your budget, consider Asti Spumante, an affordable Italian sparkling wine. French champagne-type wines that are made outside the official Champagne region are called crémants and are much less expensive.

A DIY New Year’s Celebration

If you enjoy crafts you can save money on things for your party. Look online to find easy instructions for hats, noisemakers, table centerpieces, and other decorations. Craft stores like Michael’s, Hobby Lobby, and Joann have changing sales every week. Start looking for great deals on supplies after Thanksgiving and create a festive look for pennies.

New Year’s Day Activities

After the celebration on New Year’s Eve, the first day of the year is usually pretty quiet. This is a good day to kick back, relax with family, and recover from the night before. January 1 is a special day for college football fans, who can watch six different “Bowl” games (Citrus, Rose, Cotton, Peach, Sugar and Orange). All these games are televised.

What We Like About New Year’s Day

New Year’s Day is often seen as a time for a fresh start. If you gained weight last year, or spent too much, or didn’t work hard enough, the New Year offers a clean slate so you can start over. Many people spend the day listing their New Year’s resolutions--- a list of ways they’re hoping to improve in the coming year.

A History of New Year’s Day

Not everyone celebrates New Year’s on the same day. You probably know that both the Chinese New Year and the Jewish New Year occur at different times. In the West, where we use the Roman calendar, New Year’s Day is always January 1. The first Roman New Year’s Day was celebrated in 45 B.C when Julius Caesar introduced an accurate calendar based on cycles of the sun. It is still known as the Julian calendar. The first month of the year was named January after Janus, the god of beginnings and transitions. The Julian calendar was an improvement, but still not accurate enough. The error only came to 11 minutes a year, but after several centuries the calendar was off by enough to be confusing. People celebrated New Year’s Day near January 1, but not always on it. In the 1570s, Pope Gregory XIII ordered a new calendar to be drawn up. That calendar, known as the Gregorian calendar, is the one we still use today.

Frequently Asked Questions About New Year’s Day

Is there a New Year’s Day?

Yes, New Year’s Day is an official national holiday.

Why is New Year’s Day celebrated?

New Year’s Day marks the beginning of the new calendar year.

Which day is New Year’s Day celebrated on?

New Year’s Day is typically celebrated on January 1.

about the author

Tiara Rea-Palmer
Director of Partnerships
As an expert in online savings and an avid deal enthusiast, Tiara heads up retail relations at CouponFollow, where she stays up-to-date on all the best deals, discounts, and freebies, as well as negotiates exclusive coupons and offers for CouponFollow users. In her free time, you can find Tiara writing, DIY crafting on a budget, and traveling with free rewards card miles.