Coupons have always been a smart way to save, but in some states, deal hunting is a way of life. From digital codes to BOGO offers, shoppers are always looking for the best discounts. We analyzed search trends and real-world coupon use to find the states and cities most obsessed with saving—and how much they're actually cutting from their bills.
To identify the most coupon-obsessed states and cities in the U.S., we analyzed Google search volume per capita for coupon-related keywords. This revealed where consumers are most actively looking for savings on everything from groceries to printable coupons.
New Yorkers searched for coupons more than any other state, showing their dedication to bargain hunting. The top 10 states with the highest coupon searches per capita were:
At the city level, Atlanta, Miami, and Orlando led the nation in coupon searches. The top 10 cities where deal-seekers were most active included:
With search activity high across these regions, it's clear that saving money is a priority for shoppers nationwide.
Shoppers across the U.S. use different tactics to save money, from hunting for local discounts to using digital tools. We analyzed the most popular coupon-related searches in each state to uncover how Americans look for deals.
In some states, thrifty shoppers keep things simple. From New Hampshire to Nevada, "coupons near me" was the most popular search, showing a broad interest in nearby discounts. Others take a more strategic approach. For example, in Wisconsin, Indiana, Kentucky, and Tennessee, shoppers were most interested in "best apps for coupons," suggesting they rely on digital tools to maximize their savings.
Regional trends also reveal what kinds of deals matter most. In the Pacific Northwest, "grocery coupons" topped searches in Washington and Oregon. Meanwhile, California, Florida, and Texas shoppers were most searching for "Buy One Get One Free" (BOGO) deals, making every purchase stretch further. In the Northeast, New York and New Jersey consumers prioritized "coupon codes," likely aiming to cut costs while shopping online.
Using CouponFollow internal data, we determined per-trip savings and total dollar amount savings across states and cities to show where consumers are getting the biggest discounts.
Montana couponers saved the most per shopping trip, averaging $53.71 in savings. Massachusetts followed with $41.19 per trip, while South Carolina rounded out the top three at $39.53. South Florida also proved to be a hotspot for big savings, with Delray Beach, Fort Lauderdale, Hialeah, and Boca Raton all landing in the top 10 for highest savings per purchase.
Looking at savings by percentage, Arkansas led the nation with an average 18.4% discount per purchase, followed by Montana and North Dakota, both at 17.9%. But when it came to total coupon savings over the last year, New York City took the lead, with shoppers collectively saving $165,365—far more than any other city.
Saving money is a priority for shoppers across the country. Whether it's promo codes, grocery discounts, or BOGO deals, people are always on the hunt for the best bargains. Montana shoppers save the most per trip, while New Yorkers lead in total dollars saved. No matter the strategy, one thing is clear: coupon culture isn't going anywhere, and savvy shoppers will always find new ways to score the best deals.
This study combines search trends with real-world savings data to provide a comprehensive view of where Americans are most dedicated to saving money through coupons. We analyzed Google Trends search volume data per capita for the following coupon-related keywords to identify where consumers are actively searching for savings:
We leveraged internal data from CouponFollow to measure actual savings behavior across states and cities. The analysis included:
Internal Coupon data was from the 365 days leading up to February 4th, 2025. Search volume data was from the past two years and was collected on January 27th, 2025.
CouponFollow helps shoppers save money by providing the latest promo codes, discounts, and deals from thousands of retailers. With a focus on making savings effortless, CouponFollow ensures users get the best prices every time they shop. Check out CouponFollow to find exclusive offers and maximize your savings.
Sharing this content for noncommercial purposes is welcome if a link back to the article is given.