Comparing Social Media Platforms for the Best Coupon Deals

Shopping Smarter

Key Takeaways

  • Coupon codes on Instagram had an average discount of 35% vs. X's (Twitter's) 26%
  • The Food category has the greatest discounts on Instagram (46%), followed closely by Sports (40%) and Auto (29%)
  • Books have the greatest discount on X (Twitter) (33%), followed by Accessories (26%) and Tech (25%)
  • The month of December has the best coupons (31% average discount)

In today’s digital era, a savvy shopper knows the value of a good discount code. But with an overwhelming number of social media platforms vying for attention, where can one truly find the golden ticket to savings? CouponFollow embarked on a mission to answer this very question.

Through an analysis of over 11,000 tweets and nearly 2,000 Instagram posts, we’ve unraveled the mysteries of where the most lucrative deals are hiding. Curious whether Twitter’s brevity trumped Instagram’s visual appeal when it came to the best social media deals?

As you explore our detailed findings, you'll uncover a treasure trove of insights that reveal the best platforms for influencer discount codes. This information is not just numbers and percentages; it's a gateway to smarter shopping, personalized experiences, and a new understanding of how social media shapes our buying habits. Whether you're a casual shopper or a dedicated bargain hunter, these discoveries will empower you to make the most of every deal, every time.

Key Takeaways

  • Influencers offer better discount codes on Instagram, averaging 35% off.
  • Instagram influencers offer higher average discounts than Twitter influencers in the following product categories:
    • Food (46%)
    • Sports (40%)
    • Home (28%)
    • Clothing (25%)
    • Automotive (29%)
  • Twitter influencers have better deals on books (33% off) and technology (25% off).
  • December is the best month for deals, with an average of 31% off overall and the highest average discounts in the following categories:
    • Beauty (44%)
    • Books (41%)
    • Technology (35%)
    • Accessories (34%)
    • Sports (31%)
    • Clothing (30%)
    • Home (30%)
  • October is the best month for automotive discounts (26% off, on average).
  • July is the best month for discounts on food (41% off, on average).

In a world where social media platforms are becoming the modern marketplace for savvy shoppers, our comprehensive analysis has illuminated some striking insights. Instagram emerges as the leading platform for discounts, boasting an average of 35% off compared to Twitter's 26%, particularly thriving in the Food, Sports, and Auto categories. Meanwhile, Twitter finds its niche in Books, Accessories, and Tech, revealing that not all platforms are created equal when it comes to unearthing the best deals. The festive month of December also stands out for its abundant discounts, with an impressive 31% average reduction.

The findings of this study not only guide shoppers to the right platforms but also offer marketers valuable insights into where and when to position their discount codes for maximum impact. The question for retailers now is, how will they leverage these insights to attract the budget-conscious consumer?

As for consumers, understanding the landscape can translate into significant savings. As the world of online shopping continues to evolve, further studies might explore how these trends shift with the ever-changing social media landscape, ensuring that both consumers and retailers stay ahead of the curve.


CouponFollow scraped 11,769 tweets and 1,774 Instagram posts containing words such as “coupon code,” “discount code,” and “code” to determine whose influencers offer the best deals. The tweets were pulled from over the last three years, and the Instagram posts were all pulled from 2023. When analyzing the monthly breakdowns, only the tweets were analyzed.

About CouponFollow

CouponFollow empowers shoppers by offering a comprehensive platform to track and use the latest online coupon codes. Through real-time insights and user-friendly tools, they ensure customers always secure the best deals on their purchases. CouponFollow first began monitoring and analyzing discounts shared on social media platforms like Twitter back in 2009.

Fair Use Statement

Feel free to share our insights if you know someone who’s always searching for the best deals on social media. Just ensure it’s for noncommercial purposes and link back to this page.

about the author

Marc Mezzacca
Founder and CEO, CouponFollow
As the Founder and CEO of CouponFollow, Marc has a passion for helping consumers save time and money while shopping online. He’s been a bargain and deal hunter since the early 2000s.