Top 5 Affordable & Fashionable Missguided Alternatives

Missguided, one of the top online shopping destinations for trendy and size-inclusive fashion, announced it is going out of business in 2024. This UK-based brand was loved for it’s wide variety of new styles, dazzling with up to 1,000 new styles every month. Although many people were upset about missguided closing down our team has compiled a list of 5 different online clothing retailers to help you find similar designs and styles at a competitive price point. These stores were selected based on their design, sizing, environmental, and pricing.

1. Asos

Asos is our team’s number one pick for finding similar styles and outfits Missguided. ASOS is a UK-based retailer that's captured the hearts of shoppers worldwide with its vast collection of fashion-forward pieces. Below we have a list of reasons why our team loves Asos as a shopping alternative to Missguided.

  • Diverse Fashion Options:
    • ASOS is not just a store; it's a fashion hub. They sell a wide range of clothing, accessories, and footwear. Whether you're on the hunt for something casual, formal, or somewhere in-between, ASOS's own line and the myriad of other brands it hosts have you covered.
  • Sales & Discounts:
  • Global Reach:
    • Asos delivers internationally, so no matter where you are, ASOS can deliver right to your doorstep.

2. Pretty Little Thing

Just like missguided, Pretty Little Thing caters to the same young, fashion-conscious demographic. Of all the merchants we evaluated Pretty Little Thing had the most SKUs by far (they claim to sell over 20,000 SKUs). If there was a specific style or outfit you really want, Pretty Little Thing will likely have something similar you can purchase. Below we have an outline of why our team loved shopping at Pretty Little Thing so much:

  • Diverse Range: Pretty Little Thing had styles for every possible social event imaginable. From formal dresses for cocktail parties to a cozy knitwear piece for relaxing at home, they had you covered
  • Size Inclusivity: Embracing body positivity, the retailer offers a multitude of sizes, ensuring that whether you're plus size, petite, tall, or in need of maternity wear, you'll find the perfect fit.
  • Promotion & Discount Opportunities: Keep an eye out for frequent discounts and promotions, as well as free shipping options for orders surpassing a certain value, making it a budget-friendly choice.
  • Trendsetting Collaborations: Pretty Little Thing keeps their collections fresh and exciting with various campaigns, including the sought-after Molly-Mae collection and the unique New Way To Wed campaign, perfect for those looking for fashion-forward bridal and wedding guest attire. We love that the brand is constantly coming out with new styles on a weekly basis.

3. Fashion Nova

Fashion Nova is another massive player in the online fashion world, who frequently releases new of clothing and accessories on a weekly basis to stay on top of the latest trends (particularly with pop culture). If you're on the hunt for Missguided alternatives, here's why Fashion Nova might just be your next shopping destination:

  • Comprehensive Categories: Whether you're updating your wardrobe or shopping for the whole family, Fashion Nova's sections like New In and Sale have something for everyone, including Women, Plus/Curve, Men, Kids, and even Beauty products.
  • Fashion for Every Occasion: From casual daywear to datenight attire, Fashion Nova’s collections cover it all. You'll find Dresses, Matching Sets, Tops, Bottoms, Jeans, Jumpsuits & Rompers, Swim, Shoes, Accessories, Lingerie & Sleep, Activewear, and the premium Nova Luxe line for weddings and cocktail parties.
  • Sizing Guide: Based on our orders we believe Fashion Nova’s sizing guide was the most accurate out of any store we evaluated. Their customer support was also great and answered all our sizing questions within 2 minutes of calling.
  • International Retailer: Fashion Nova caters to a global audience, and offers a shopping experience where prices adjust based on your local currency.
  • Specialized Sale Sections: Fashion Nova is well-known for their generous coupons and promotions. They routinely offer deals on specific collections that can be up to 50% for women, men and children.

Fashion Nova's commitment to providing a diverse and cost-effective shopping experience makes it a strong contender among stores like Missguided. With ongoing sales and a variety of styles to choose from, it's a brand that echoes the affordability and trendiness of Missguided brands.

4. Forever 21

We love Forever 21, because it is affordable, has lots of great styles, and has both online and in-store shopping options. They are also one of the only “fast-fashion” stores with a physical retail location which is convenient for trying on new styles, making returns, and shopping for gifts. Below we have a more in-depth overview of the specific reasions we would take a look at shopping at Forever 21 now that Missguided is not an option.

  • Variety of Styles: Forever 21 releases new styles weekly online and monthly in-stores. This includes everything from dresses to swimwear depending on the season.
  • Outerwear to Activewear: Whether you need a jacket to complete your outfit or activewear for your fitness routine, they've got a comprehensive range of multipurpose clothing.
  • Featured Collections: The store regularly collaborates on exclusive lines based on current events, including the F21 x NBA Collection and F21 x Care Bears.
  • New Arrivals & Trendy Fits: The plus size collection keeps up with fashion trends, ensuring that style is accessible for all body types.
  • Diverse Clothing Options: From jeans and denim to swimwear and intimates, the range is designed to cater to every need and preference.
  • Special Collections: Look out for special lines like F21 x Rebel Moon and Forever Festival - Mermaid, which add a touch of personality to the plus-size offerings.
  • A Range of Options: Complete your outfit with a selection from new arrivals in shoes, or add flair with jewelry, sunglasses, and hats & beanies.
  • Beauty Section: Discover the latest in makeup, skincare, and hair products to enhance your look.
  • Helpful Customer Service: Based on our experience Forever 21 provides excellent support with order tracking, shipping info, and returns & exchanges to ensure a hassle-free shopping experience. We particularly like that we can order something online and return it in store with no issues
  • Savings on Social: Forever 21 frequently offers promotions and discounts on Instagram, Facebook, and other social platforms.

Overall, Forever 21 is a great shopping alternative to Missguided, especially for those who prefer purchasing clothing in stores and like browsing limited time collaborations.

5. Shein

Shein has rapidly become a go-to online destination for fashion junkies seeking a variety of new and trending styles. We love Shein because they ship to over 200+ different countries and offer inclusive sizing for all their styles. However, what we loved most about Shein was its SHEIN X program, which allows emerging designers and artists to showcase their creations on the platform. Below our team has created an outline of several reasons why we love shopping at Shein:

  • Shein Has Clothing Lines For Everyone: With dedicated sections for women's, men's, and kids' clothing, Shein ensures that each family member has something to choose from.
  • Over 50 Subcategories: The women's section alone boasts a staggering variety of subcategories, ensuring that whether you're looking for a casual t-shirt or an elegant evening dress, you'll find it with ease.
  • Inclusive Sizing: From petite to plus-size, Shein embraces inclusivity, offering a range of sizes to fit every body type.
  • Curated Collections: Whether you're into the premium feel of SHEIN privé or the casual comfort of SHEIN EZwear, the brand's collections like SHEIN Unity and SHEIN VCAY provide style-specific choices for every fashion mood.
  • Find Your Perfect Match: Customize your search based on temperature suitability, style, pattern type, color, size, length, sleeve length, material, and price range, ensuring that you discover pieces that meet your exact needs.
  • Trendy Pieces: Some of Shein's most sought-after items include the chic SHEIN Modely Mock Neck Lantern Sleeve Belted Pleated Hem Dress, the edgy SHEIN Ripped Raw Trim Denim Shorts, and the vibrant SHEIN VCAY Allover Floral Knot Split Thigh A-line Dress.
  • Affordability Meets Style: These popular products highlight Shein's ability to merge contemporary trends with wallet-friendly prices, a hallmark of stores similar to h and m and other missguided brands.

Shein's expansive offering, combined with its ability to customize and cater to various styles, makes it a standout among missguided stores. Whether you're reminiscing about the missguided us site or searching for brands like missguided, Shein's array of options and affordability positions it as a strong contender in the world of online fashion retail.

Why MissGuided Went Out of Business

Missguided, the once-popular fast fashion retailer, faced a downturn that led to its business officially filing for bankruptcy in May 2022. The reasons behind this unfortunate event are multifaceted, but here are some key points that provide insight into its closure:

  • Financial Struggles:
    • Missguided experienced significant financial challenges. Despite attempts to navigate through tough economic times, the brand ultimately couldn't sustain its operations.
  • Competitive Market:
    • The fast fashion industry is incredibly competitive, with numerous players vying for consumer attention. Missguided found itself up against heavyweights and emerging online stores, which contributed to its struggle to maintain a unique market position.
  • Shift in Consumer Behavior:
    • Consumers have been gradually shifting towards sustainability and ethical fashion, which has impacted the demand for fast fashion brands known for rapid production cycles and lower-quality items.

Each of these Missguided alternatives brings its own unique flair to the table, ensuring that the spirit of diverse and accessible fashion continues to thrive online. As you explore these stores like Missguided, keep in mind the importance of reading customer reviews and checking size guides to ensure the best fit and satisfaction with your purchases.

about the author

Tiara Rea-Palmer
Director of Partnerships
As an expert in online savings and an avid deal enthusiast, Tiara heads up retail relations at CouponFollow, where she stays up-to-date on all the best deals, discounts, and freebies, as well as negotiates exclusive coupons and offers for CouponFollow users. In her free time, you can find Tiara writing, DIY crafting on a budget, and traveling with free rewards card miles.