It's always a good time to get yourself a fresh pair of Nikes, but as with any new purchase, the price tag can scare you off a little. So, what if we told you that there's no need to pay full price, even when you're shopping the latest season? With a bit of research and the inside scoop on Nike's sales calendar for 2025, you can shop smarter, not harder. Here at CouponFollow, we've done the work for you.
Facing increased sales pressure, Nike has responded with deeper discounts and expanded loyalty perks to keep shoppers engaged. For consumers, that means more chances to grab budget-friendly sneakers, apparel, and accessories.
CouponFollow has pulled together some insider intel on Nike's major sales throughout the year so you can shop like a pro. Use our month-by-month Nike sales calendar to plan purchases strategically and avoid ever paying full price again.
Now is the perfect time to start tracking Nike’s sale schedule and get ahead of the savings curve. The iconic brand saw a 12% dip in revenue last quarter, which is good news for all shoppers. Whether you're a sneakerhead, shopping for your kids, or looking to get some stylish activewear on a budget, this calendar is your go-to tool for saving money and snagging a deal.
In the past, Nike hasn't always been the most impressive when it comes to sales. But thanks to their drop in revenue, they're doing everything they can to get shoppers excited again. Loads of sales, bigger discounts, and extra perks for loyal fans, just to name a few.
Knowing when those sales drop means you can time your purchases just right. You can stock up on your favorite trainers or upgrade your gym wardrobe, without putting a dent in your bank account.
Good news for us: Nike doesn't stick to one sales season. Instead, they spread the savings all year long with everything from seasonal clearances to big holiday blowouts. Right here, we're breaking down the major events month by month so you can plan your shopping and catch those best-of-the-year deals without scrambling at the last minute.
Here's your month-by-month cheat sheet to Nike's biggest sales in 2025. Bookmark this now!
This exclusive event is one of Nike's most anticipated and renowned. Taking place twice a year (once in February and again in July), the Friends & Family Sale is a great time to shop big-ticket items you've had your eye on.
With 30% off sitewide, you've got a golden opportunity to grab fresh releases or classic staples. And although it's technically invite-only, Nike Members often get access, especially if you're subscribed to their emails and app alerts. Not already a Member? Now is the time to sign up.
Spring is all about fresh starts, and Nike reflects this perfectly with its massive seasonal sale. You can expect fresh markdowns on new activewear collections, lightweight runners, and transitional jackets.
Savings typically reach up to 50%, plus you'll find additional stackable coupon codes on CouponFollow’s site for deals, such as an extra 20% off. Don't forget to filter by size and style early, as the hottest items sell out fast.
Right before summer hits full swing, Nike launches its New Addition Sale. This one-week promotion shows off newly added inventory in categories like running shoes, tech fabrics, and performance gear.
For anyone wanting to refresh their gym kit or get the higher-end footwear they've been eyeing off, this is the time to act.
The discounts often reach up to 50%, and it's a rare opportunity to save on newer styles that Nike usually exclude from their clearance sales.
Fireworks aren't the only thing to get excited about this week, especially when Nike's 4th of July Sale is on. You can expect some of the most patriotic prices of the year, with markdowns ranging up to 60% off.
Look for summer-ready sneakers, patriotic graphic tees, and red, white, and blue activewear available both online and at Nike retail stores.
Planning to shop over the weekend? Try jumping onto the site early to avoid popular, sold-out styles.
As students get ready for the school year, Nike's Back-to-School Sale arrives with major savings. Get all the school supplies you need, like backpacks, sweatpants, hoodies, and gym shoes.
This sale is perfect for families with growing kids, busy college students, or anyone who wants durable basics for fall. Starting in mid-August, you can expect savings of 30–50% during the Back to School Sale. So, for the best deals, shop during the first week when inventory is at its peak.
There's nothing scarier than paying full price for sneakers. And there's no reason to when you shop Nike's Halloween sales.
The Markdown Event usually kicks off in late October and runs through early November, bridging the gap before the iconic Black Friday sales. If you're in the market for discounted fall gear and items from earlier sales, now is the time to get them.
Prices can drop up to 40% in some cases, and some of the best deals are on running shoes, cold-weather gear, and older seasonal collections.
Luckily for us, Nike doesn't wait until Black Friday to start the savings. Their Thanksgiving Sale typically begins around November 15, stretching over two weeks and featuring up to 60% off on a whole stack of products.
You can score discounted apparel, performance shoes, and accessories for all ages. For shoppers who love beating the Black Friday rush but still scoring all the deals, this is your window.
It's arrived, the biggest Nike sale of the year. On Black Friday, you can get up to 60% off most categories, including Air Max, Dunks, sweatsuits, and more.
Nike Members usually get early access to the sale, which can give you a head start on the hottest items before they get snapped up.
Want a sneaky shopping tip from your friends at CouponFollow? Add your must-haves to your cart in advance so you're ready to check out quickly as soon as the prices drop.
Sure, Black Friday gets all the hype, but Cyber Monday is a treasure trove for online Nike deals.
The focus here is usually online-only markdowns, with savings around 30% sitewide, and it runs for an entire week. Since it's all online, you might see new styles that weren't part of Black Friday.
Plus, Nike usually adds fresh deals throughout the week, so it's worth checking back.
As the last big push before the new year, Nike's Holiday Sale is another major event to add to your calendar. Starting around December 20, it's your final shot to snag gifts or treat yourself with up to 50% off.
Shop for festive capsule collections, winter gear, and leftover stock from earlier sales. And since most items get further discounted closer to New Year's Eve, shop early if you're picky about color or size.
Nike's stock is limited at the tail end of the year.
Missed a major sales event? Don't stress. Like any good retailer, Nike has savings baked into its strategy all year long. The savvy shopper just needs to know where to look. CouponFollow's tips will keep the discounts rolling even when there's no flashy banner sale going on.
The clearance section on Nike's website is a hidden gem and is often overlooked. They always refresh it with discounted items, like lifestyle sneakers, kids' clothes, and accessories.
You can score up to 40% off, and sometimes even more when extra promo codes are available. Tip: Filter by "Newest" to catch recent additions before they sell out.
Live near a Nike Outlet? You're in luck. These stores receive new shipments roughly every two weeks, often featuring B-grade merchandise with minor flaws, past-season styles, and overstocked items.
Savings regularly top 50%, and you can usually find limited-edition items or fan-favorite shoes for much less than retail.
You can also find Nike gear outside of Nike.com, so there are plenty of places to shop. Department stores like Kohl's and Macy's, as well as sporting goods shops and other general retailers, stock Nike products and run their own promotions.
And when you're shopping during seasonal sales, discounts can reach up to 70%. As an added bonus, lots of retailers also allow coupon stacking and loyalty rewards, so you can double-dip on savings.
Want to stretch your dollars even more? Nike offers a bunch of perks and secret tricks that can help you save no matter when you shop.
Treat this as your bonus round, with plenty of easy wins that anyone can take advantage of with a bit of insider knowledge.
Joining the Nike Membership program is a no-brainer. It's free and comes with a stack of benefits, including early access to sales, members-only product drops, free shipping, birthday offers, and exclusive promo codes.
When you're a member, you're also more likely to receive invites to private events like Friends & Family Sales.
Nike partners with SheerID to offer a 10% discount to eligible students, military members, and teachers. All you need to do is verify your status, and you'll get a discount on every order you place. It's the simplest way to save on top of sale prices.
In-store shopping can still give you some of the best deals, as long as you know what to look for.
At Nike retail locations, clearance items often end in $0.97. So, that's your cue that the product is on final markdown. Combine that with seasonal sale periods, and you'll likely walk away with a $100 pair of sneakers for under $50.
Retailers, including Nike, mark down items that don't match the current season to make room for new arrivals. If you can shop one or two seasons ahead, like buying running shorts in November, you'll score serious discounts. This strategy works great for families, too, especially when shopping for growing kids.
You should never check out without running your cart through cashback and promo platforms. Websites like CouponFollow can help you apply working coupon codes and earn a percentage back on your order.
Even a small 5% rebate adds up over time, especially if you're a regular Nike shopper.
Keeping this Nike sales calendar handy can help you avoid paying full price for new sneakers and gear ever again. With some forward planning and a few insider tricks, you'll always get a deal when you're shopping for your favorite gear. And this handy calendar is the smartest way to shop for Nike.
And remember: Nike’s loyalty program, outlet stores, and third-party retailers offer discounts all year, not just during headline sale events.The more you learn about how Nike rolls out its deals, the better chance you have of getting the best price.
CouponFollow is here to help you score big when you shop. Bookmark this page, keep up to date with Nike's sale calendar, and stay ready to save.