People have been talking about the migration toward online shopping for a while, but the past two years have really accelerated the number of purchases consumers make online.
There’s no doubt that today’s landscape is far different than it was a few years ago.
In this article, we’ll list important online shopping statistics for 2022, which reflect some of the greatest shifts in online behavior since the progression of the global COVID-19 pandemic.
Top online shopping statistics
Here’s a list of the most recent online shopping statistics.
- In 2020, there were 256 million online shoppers (Source: Statista)
- China is the #1 leading country with the most eCommerce retail sales in the world (Source: Statista)
- 53% of online shoppers who shop online every day say they prefer using their smartphone over any other device (Source: EpiServer)
- Mobile Commerce amounted to $3.5 trillion in sales in 2021 (Source: Statista)
- 56% of U.S. online shoppers say that direct delivery to their homes is one of the main benefits of online shopping (Source: Statista)
- eCommerce stores can gain a 35.26% increase in conversion rate through better checkout design (Source: Baymard)
- After COVID-19, 39% of U.S. online shoppers purchased household supplies online (Source: Statista)
- In 2021, 57% of U.S. consumers intended to shop online during the holiday season (Source: Statista)
General online shopping statistics
Let’s break down some general online consumer shopping statistics.
1. In 2020, there were 256 million online buyers in the U.S.
As more internet users are starting to rely on online shopping due to the pandemic, this figure is projected to grow to 291.2 million in 2025.
2. In 2020, 18% of total retail sales in the world were made up of e-retail sales
E-retail, also known as electronic retailing, refers to the direct sale of products, services, and information over the internet. E-retail sales are projected to reach 21.8% of all retail sales in 2024.
3. China is the #1 leading country regarding global eCommerce retail sales worldwide
In 2021, China was set to account for more than 50% of the world’s total online retail sales. The United States ranked second with a 19% share of sales.
4. 62% of women in Great Britain purchased clothes online compared to 49% of men
This statistic shows that online clothing and accessory shopping is more popular among females than males in Great Britain. However, regarding purchasing electronic devices such as computers, 27% of men bought items in this category compared to 21% of women.
5. In 2020, 60% of both males and females in the U.S. said that Amazon was their favorite online marketplace
Compared to men, more female consumers liked other online stores such as Etsy and Target, while more men gravitated towards eBay.
Like shopping on eBay? Here are some great 2022 eBay coupons for amazing deals.
6. Argentina’s online sales grew by 100.6% in 2020
eCommerce sites in Argentina had the highest sales growth rate. Canada came in second with a 75% growth rate, and Singapore came in third with a 73.6% growth rate.
7. Over 40% of online shoppers in the U.S. made online purchases once or twice a week in 2021
Furthermore, nearly a quarter of North American online shoppers purchased items online once every two weeks.
8. It’s estimated that online shopping revenue in the U.S. will surpass $1.3 trillion in 2025
Revenue from online shopping in the United States was estimated at $768 billion in 2021. With the rising number of online shoppers, that number is predicted to grow by another $562 billion by 2025.
Mobile online shopping statistics
Now, let’s have a look at some mobile shopping statistics.
9. Mobile Commerce made up 72.9% of eCommerce sales in 2021
Mobile Commerce, also known as m-Commerce, refers to purchasing items online through a mobile device, including mobile phones and tablets. This means that almost 3/4 of eCommerce sales were generated via mobile devices.
10. Mobile Commerce amounted to $3.56 trillion in sales in 2021
This signifies a massive increase in m-Commerce sales over the past few years, with a $2.59 trillion increase from 2016 to 2021.
11. 25% of online shoppers research products online using their smartphones multiple times a week
This is a slight (8.7%) increase from the 23% of people who used their phones to research products online in 2019.
12. 53% of people who shop online every day prefer using their smartphone over other devices
It’s clear that smartphones are the preferred device amongst online shoppers, which is why it’s vital for businesses in the eCommerce market to optimize their sites for mobile traffic.
13. 58% of millennials use their smartphones when shopping online
Millennials are people who fall into the age group of 25 to 41. Additionally, 48% of Gen Z consumers use their smartphones to shop online, and only 18% of baby boomers do the same.
Online shopping features and technologies statistics
Next, let’s break down some online shopping technology and feature statistics.
14. 56% of U.S. online shoppers say that direct delivery to their homes is one of the main benefits of online shopping
Hassle-free shopping, lower prices, round-the-clock availability, and more extensive product ranges are also seen as some of the main reasons people shop online.
15. 76% of online shoppers in China prefer using online payment services over other payment methods
In contrast, only 17% of U.S. online shoppers and 25% of U.K. online shoppers prefer using payment services.
16. 94% of the top 500 U.S. online stores offer Mastercard and Visa payment methods
In addition to debit and credit card purchases, 89% of these shops also offer American Express as a payment method. PayPal and Discover can also be found amongst the top five payment methods used in the U.S.
17. 31% of online shoppers made a purchase directly from social media ads in 2020
Online shopping on social media platforms is known as Social Commerce. The number of people purchasing directly from social media increased by 10% from 2019 to 2020.
Learn more about social shopping.
18. 24% of eCommerce companies worldwide planned on implementing AI chatbots in their sites in 2020
9% of respondents said that they already had AI chatbots implemented in their sites. One of the main benefits of AI chatbots is that it offers customers 24-hour service.
19. 17.5% of U.S. consumers used voice assistants to aid in their online shopping in 2021
As voice assistants, such as Amazon’s Alexa and Apple’s Siri, are becoming more popular, it’s no surprise that the use of voice assistants saw an increase of close to 10% from 2018 to 2021.
20. In May 2020, 89% of U.S. millennial shoppers said that they would try a new brand if they were offered a coupon or discount
Additionally, 86% of Generation X consumers said the same. This statistic strongly suggests that U.S. consumers would be more likely to purchase from an online store if they were offered a coupon or discount.
21. In 2021, Meesho Online Shopping was the #1 most downloaded shopping app in the Google Play Store worldwide
The shopping app generated 19 million downloads from Android users. Coming in second after Meesho Online Shopping was SHEIN with around 12 million downloads.
22. Close to 70% of digital buyers read 1 to 6 customer reviews before making a purchase
Because of this, it’s become increasingly important for eCommerce businesses to include product reviews on their sites — both for old and new products. This way, digital marketing efforts will be much easier, as reviews will help to attract existing customers and first-time buyers alike.
Abandoned cart statistics
Now, let’s break down some cart abandonment statistics.
23. In March 2021, close to 80% of all online shopping orders were abandoned
Abandoned shopping carts exist when consumers add certain items into their online carts, but they don’t go through with the purchase during the checkout process. As seen with this stat, most online shoppers abandon their carts.
24. Automotive stores had the highest shopping cart abandonment rate at 89.11% in 2021
One of the main reasons for high cart abandonment rates in the automotive industry could be that consumers aren’t able to see the product physically, which could deter their purchase.
25. 49% of consumers abandon their cart because of extra costs
Furthermore, 24% of consumers abandon their carts because the online store wants them to create an account before checkout.
26. eCommerce stores can gain a 35.26% increase in conversion rate through better checkout design
As such, it’s in eCommerce businesses’ and online retailers’ best interest to invest in quality website design to guarantee that the entire website offers a seamless user experience from start to finish.
27. Almost 75% of online shoppers in the U.K. came back to buy from the same website after abandoning their carts
Additionally, roughly 25% of shoppers who abandoned their carts purchased the same item from a different online retailer.
Online shopping after COVID-19 statistics
Now, let’s break down some online shopping statistics related to COVID-19.
28. 21% of online shoppers in 13 countries delayed buying a vehicle during the 5th wave of COVID-19
(Source: GWI Commerce Flagship Report)
Furthermore, 25% of these online shoppers delayed purchasing luxury items, and 30% delayed the purchase of flights.
29. 75% of U.K. consumers continue to shop online even after the surge of the pandemic
In March 2020, 40% of U.K. consumers said that they had been shopping more online during the pandemic. This number reached 75% by February 2021.
30. After COVID-19 vaccines became available, 39% of U.S. online shoppers purchased household supplies online
In September 2020, during the pandemic, 26% of U.S. people were doing online grocery shopping. This means that people continue to buy household items online even after COVID-19.
31. During COVID-19, 30% of consumers said that they would allow for a longer delivery time if they paid less
(Source: GWI Commerce Flagship Report)
This indicates that people were willing to wait longer for their purchased items if it saved them money on shipping costs and other delivery fees.
Black Friday, Cyber Monday, and holiday shopping statistics
Finally, let’s break down some statistics that have to do with holidays.
32. 54% of website traffic to electronic retailers came during the holiday season of 2021
Health and beauty retailers took second place, with 16% of their website traffic coming during the holiday season. Home appliances, food and drug, and apparel and accessories all took third place with 7% website traffic.
33. eCommerce revenue generated in the United States on Cyber Monday amounted to $10.7 billion in 2021
Additionally, eCommerce revenue generated from Thanksgiving amounted to $5.1 billion and $8.9 billion on Black Friday.
34. In 2021, 57% of U.S. consumers intended to shop online during the holiday season
In contrast, 43% of U.S. consumers planned to go holiday shopping in physical stores.
35. In 2021, 8 out of 10 Spanish consumers said that they were somewhat or very likely to shop online for Black Friday
Spain was followed by Italy and the United States, with 78% and 77% of the consumers who were surveyed also saying that they were very likely to purchase items online for Black Friday.
36. Around 70% of U.S. online shoppers wanted to buy electronics on Black Friday in 2021
That makes electronics the most popular product category, with clothing and related accessories being the second most popular product category.
With consumer buying behaviors heavily shifting toward online shopping, it’s clear that eCommerce is a great industry to get into.
If you would like to learn more about eCommerce, head over to our article that covers the latest eCommerce trends and statistics for 2022.