
When Prime Day 2025 arrives, Amazon Prime members can take advantage of thousands of deals across nearly every category including tech, home goods, fashion, and more. The event is exclusive to Prime members, but don’t worry, you can sign up anytime, even on the day of the sale. It’s the perfect time to score gifts, upgrade your essentials, or treat yourself to something fun at a great price.
How Do You Participate in Prime Day?
To join the fun on Prime Day, you’ll need an Amazon Prime membership. If you’re new, Amazon typically offers a 30-day free trial, just in time for Prime Day. You can sign up right before the sale starts, and cancel afterward if you don’t want to keep it. If you decide to stick around, a Prime membership gives you access to free shipping, streaming content, and more all year long.
How Do Prime Day Deals Work?
During Prime Day 2025, Amazon will roll out thousands of exclusive discounts for Prime members, many of which are time-sensitive. You’ll find deals across electronics, home goods, personal care, and Amazon’s own devices. Flash sales, AKA “Lightning Deals”, offer some of the biggest savings, but they go quickly, so keep your eyes on the Prime Day page and act fast when you spot something you want.
Prime Day Shopping Tips
Prime Day moves fast, but with a little planning, you can make the most of it. Here are a few quick tips to help you score the best deals:
Use your free trial: If you haven’t used Amazon’s 30-day trial, now’s the time.
Add items to your wishlist or cart: You’ll get notifications if prices drop.
Enable deal alerts in the app: You’ll get notified when items you’re watching go on sale.
Ask Alexa: Some deals drop early for voice shoppers—just say “Alexa, what are my Prime Day deals?”
Set a budget: It’s easy to overspend when everything looks like a steal.
Use Your 30-Day Free Trial
Amazon gives most shoppers a 30-day Amazon Prime free trial. If you haven't used your trial already, you can use it now so you don't have to pay for a Prime subscription. You might not be eligible for this trial if you've had Amazon Prime in the past.
Add Items to Your Wishlist
Add your favorite items to your wish list, then keep checking it throughout the Prime Day celebrations. This is a great way to see if your items have gone on sale. You might want to create separate wish lists for different categories.
Place Items in Your Shopping Cart
You won't know exactly what's going on sale, but you might be able to make a few predictions. Technology, appliances and Amazon devices typically go on sale for Prime Day. If there's something that you want to buy, add it to your cart and check out when it goes on sale. If it doesn't, you could always remove it from your cart later.
Watch Out for Flash Sales
In addition to their regular sales, Amazon launches flash sales throughout the holiday. These sales don't last long, but they offer some of the highest discounts on the website. Make sure you act quickly because people can grab sale items within seconds.
Previous Prime Day Deals
While Prime Day deals change every year, Amazon tends to offer massive discounts on popular products. Here’s a look at the kinds of savings we’ve seen before, and will likely see something similar in 2025:
- Up to $80 off AirPods Pro
- Fire TV Sticks starting at $19.99
- Amazon Echo Dots as low as $17.99
- iPads for $50–$100 off
- Smart TVs up to 40% off
- Instant Pots and KitchenAid mixers under $100
- Ring Doorbell bundles up to $150 off
When Does Prime Day Take Place?
Prime Day 2025 will take place from July 8-11, exclusively for Prime members. Prime members get two full days of exclusive savings. Keep an eye on Amazon’s announcements so you’re ready when the deals go live. Deals will take place for a limited time throughout this time period so make sure to monitor deals 1-2 times per day.
Which Other Retailers Join in on the Fun?
Other major companies usually join in to take advantage of the shopping rush. Here are some of the deals that Amazon's competitors have offered in the past.
In 2020, Walmart offered extensive savings on appliances, technology and other goods. You might be able to save $100 or more on popular products. Typically, Walmart runs a three-day sale as opposed to Amazon's two-day sale.
Target has offered deals on appliances, technology and other hot-button items. As with the Walmart sale, you could save $100 or more on vacuums, flat-screen TVs and smart home products.
Last year, Kohl's ran a sale that offered 15% off sale items plus 30% off a purchase for Kohl's cardholders. You might be able to earn Kohl's cash if you spend a certain dollar amount this year. Look for sales on appliances, decor, home goods and other items.
Old Navy's 2020 sale offered an impressive 50% off virtually everything in their store. They also offered free shipping with no minimum purchase. Prime Day is a great time to stock up on clothes for your entire family.
The Bed Bath and Beyond sale may include up to 60% off select items. Last year, this sale included 20% off an order plus free shipping if you signed up for a Beyond+ membership.
History of Prime Day
The first Prime Day launched in 2015 as a way for Amazon to celebrate their 20th anniversary. Several countries joined in and made Prime Day a global phenomenon. The original Prime Day was so successful that it became a yearly tradition, delighting shoppers across the world with massive deals and discounts. Prime Day was originally a one-day event, but it's become so popular that it now lasts 48 hours.
FAQ
Why Is Prime Day Celebrated?
Amazon hosts Prime Day every year to give people the chance to save big on their favorite products.
Which Day Is Prime Day Celebrated On?
In 2025, Prime Day will take place from July 8-11
Why Is Prime Day Important?
During Prime Day, Amazon Prime members can take advantage of thousands of deals. In total, Prime Day customers have saved millions of dollars.