Sephora 2024 Holiday Sale Calendar

We know that we aren’t the only ones who have noticed our favorite hair and beauty products increasing in price over the last few years, which is why we had to get smart about our shopping strategy.

Sephora is one of our go-to places for all beauty products. However, we have figured out that there are certain times where you can get way more bang for your buck.

Throughout the course of the year, Sephora runs various sales and events, offering major discounts on hundreds of their top brands and products.

Shopping during the sales is the best way to ensure you are spending as little as possible while still getting the high-quality products that you love. We have carefully taken note of every sale that Sephora throws throughout the year and have compiled it together in this handy calendar.

We update this list when new sales are announced, so we recommend you make sure to check back in throughout the year. Furthermore, if you want to make the most of all the sales on this site, ensure you are signed up to the Sephora VIB program for extra discounts and promotions.

January

You’d think that the start of the year wouldn’t bring any sales, however, Sephora knows that its clients need to spend their Christmas money somehow!

In January, shoppers can expect the After Christmas Sale for significant discounts on the most popular products.

The store also runs the Sephora Skincare Sale, which offers 50% off on a different skincare brand every day of the month!

February

If you’re looking for a way to beat the end-of-winter blues and engage in some retail therapy, Sephora has got you covered!

Midway through February, Sephora throws the Presidents Day sale, which includes up to 50% off on selected products. Who knew President’s Day could be such a useful holiday?

March

The start of Spring brings us some excellent discounts at Sephora, thanks to the “Oh Snap” sale that occurs every March.

First launched in 2020, this sale was designed to compete with the 21 Days of Beauty sale at Ulta, by offering 50% off on three selected beauty products each day of the sale.

Don’t worry - the items that are discounted are always among the most popular hair, beauty and fragrance products currently on the market, so you can expect to pick up a great deal.

The sale ran from the 9t to the 31st of March last year, so keep an eye out in-store and in your inbox so you know when this sale begins.

April

April might not offer any national holidays, but we don’t mind, as it is one of the best months to shop at Sephora!

Throughout April, Sephora offers multiple different discount deals depending on which level of the loyalty program you are in.

This year, shoppers who were Rouge members earned 20% off their entire purchase from April 5-th to the 15th, VIB members were offered 15% off their whole purchase from April 9th to the 15th, and Insider members received 10% off their purchases from April 9th to the 15th.

Plus, from the 5th to the 15th of April, Sephora slashes the prices on the Sephora Collection products by 30% for all customers!

May

The month of May brings us two different Sephora sales, allowing you to stock up on all the best products right before Summer starts.

Those who take good care of their locks will love the Oh Hair Yeah sale, which typically runs from April 30th to May 11th. Each day of this sale brings 50% off on a popular hair care product every day, so you can tame your mane in time and get a great deal at the same time.

Furthermore, from May 22nd to the 27th, there is the Sephora Memorial Day sale which offers 20% off on selected beauty products.

June

Unfortunately, Sephora has yet to announce any sales for June.

However, shoppers can still take advantage of the “sale” portion of the website, which offers significant discounts and daily deals on hair, beauty, skincare, and fragrance products every single day.

July

July brings us hot weather and even hotter Sephora sales. From the 4th to the 10th of July, the brand runs the Summer Deal Week sale, which gives shoppers a major discount on a different selected item every day of the week.

Plus, Sephora also celebrates National Lipstick Day on the 29th by discounting lip products up to 50% for one day only.

You can expect all your favorite high-end brands, such as Fenty Beauty, to have significantly discounted lipsticks and glosses on this day!

August

There are two notable sales in August, both of which you should take advantage of if you are looking to get the best deals on your favorite brands.

Firstly, from the 11th to the 20th of August, Sephora runs the Friends and Family sale. Last year, shoppers received a single-use 20% off coupon that could be used anywhere in the store, so keep an eye out for this one.

Towards the end of August, shoppers should also expect the 7 Days of App Deals sale, which includes a 25% discount on various beauty products exclusively on the Sephora app.

Make sure you have the app downloaded in time for this sale to enjoy the discounts!

September

Similar to the “Oh Snap” Spring sale, Sephora also offers this sale in the Fall.

Shoppers can expect a 50% discount on a few different products every single day of the sale, making this one of the best times to buy the most popular beauty products.

Sephora has yet to announce the exact dates of this sale. However, based on previous years, we expect it to occur at the end of the month and into early October.

October

The drop in the weather in October can often leave us with dull, dry, and lifeless hair, which is why it is so helpful that Sephora runs another haircare sale during this month!

For four days in early October, shoppers should expect the Fall variation of the Oh Hair Yeah sale, with up to 50% off hair care products both in-store and online.

You can get ahead of the harsh winter chill and stock up on all the best hair care products before the colder weather starts to take its toll.

November

November is one of the best months for shopping, thanks to Black Friday and Cyber Monday.

We often do all our Christmas shopping during this period, as stores offer insane discounts during this time.

Sephora is no exception, and while they are yet to announce the official sales for November, we are expecting big things for Cyber Monday and Black Friday.

The store is usually pretty good at repeating sales each year, so based on last year, we are expecting to see 20% off your entire purchase for Rouge members from the 27th of October to the 6th of November, as well as 15% off your entire purchase for VIB members and 10% off for Insider members from the 31st of October to the 6th of November.

Last year also saw a 30% discount on all Sephora Collection products from the 27th of October to the 6th of November.

December

They call December the “most wonderful time of the year” for a reason… It's the month that Sephora throws its Gifts for All Event.

Usually occurring in the second week of December, this sale offers shoppers 20% -30% off on most products across the store.

Whether you’re looking for haircare, skincare, makeup, or fragrance, chances are you’ll pick up a great deal during this sale event.

about the author

Tiara Rea-Palmer
Director of Partnerships
As an expert in online savings and an avid deal enthusiast, Tiara heads up retail relations at CouponFollow, where she stays up-to-date on all the best deals, discounts, and freebies, as well as negotiates exclusive coupons and offers for CouponFollow users. In her free time, you can find Tiara writing, DIY crafting on a budget, and traveling with free rewards card miles.