Ulta Beauty, renowned for its extensive range of premium beauty brands, affordable makeup, and top-tier hair care products, hosts several major sales events annually.
Beloved brands that seldom see discounts can be found at up to 50% off during these significant sales events.
In this article, we'll cover how you can plan ahead, and make the most of rewards coupons and cashback opportunities during these major sale periods.
January is the best time to invest in some quality skincare products, as well as bulk hair care items.
From December 29 to January 18, Ulta hosts the Love Your Skin Event, offering 50% off premium skincare brands like Sunday Riley, Peter Thomas Roth, and CosRX.
January also features the Jumbo Love Sale, with up to 45% off liter-sized shampoos and conditioners from brands such as Redken, Biolage, and Joico.
This makes it a great time to invest in some bulk items to kick-start the year.
February is a great time to treat that beauty fanatic in your life and impress your special someone on Valentine's Day. In celebration of Valentine’s Day, Ulta offers a $10 off $50 or $20 off $100 coupon, along with a complimentary 15-piece beauty bag with any $70 purchase.
Following Valentine’s Day, National Lash Day on February 19 offers lash enthusiasts 30% off mascaras, lash primers, and false lashes from brands like Too Faced, Benefit, and Ardell.
March features the 21 Days of Beauty event, running from March 7 to 27, offering 50% off major makeup and skincare products. Brands, including Tarte, IT Cosmetics, and Lancôme are heavily discounted during this period.
This year is also the first year that hair care tools and products are included. Brands such as Dyson and GHD have been added to this year's major sale.
This year, instead of releasing the full sale calendar upfront, Ulta is announcing new sales deals weekly, and is announced every Wednesday.
During April, the Spring Haul event offers buyers 50% off select makeup, skincare, body care and hair care brands. This sale often includes buy one, get one free deals on a wide range of drugstore makeup brands, as well as 30% off brands such as La Roche-Posay.
This is a perfect time to stock up on everyday essentials, and styling tools, which are all heavily discounted in April.
May is the perfect time for Ulta members to stock up on some essentials and earn some serious points. In May, the Ulta Member Love Event allows members to earn 10x points on select purchases, redeemable for future discounts.
In terms of haircare sales, May also provides serious sales during the Gorgeous Hair Event. This offers 50% off top hair care brands like Olaplex, Matrix, and Kenra. It includes daily rotating deals, plus 2-for-$25 and 2-for-$32 shampoo and conditioner promotions.
With June comes the Jumbo Love Event, which runs from June 23 to July 15. The Jumbo Love Event is one of Ulta’s biggest semiannual hair care sales, featuring up to 45% off liter-sized shampoos and conditioners from high-end brands like Redken, Joico, and Biolage. This makes it the perfect time to restock on bulk hair care items to see you through the second half of the year.
The sale offers more than just hair care deals. Skincare and makeup items are also slashed in price, with discounts of 25- 50% off, as well as some buy one, get one free deals.
In July, Ulta hosts its 'Black Friday in July' event, offering significant discounts across various beauty categories. While specific dates and details for 2025 are yet to be announced, shoppers can anticipate substantial savings similar to those during the traditional Black Friday period.
Additionally, National Lipstick Day on July 29 presents limited-time offers on lip products from brands like Fenty Beauty, MAC, and Too Faced. These deals are popular and tend to sell out quickly, so it's advisable to shop early.
Blink, or you’ll miss it. The 72-Hour Beauty Sale runs at the end of August and offers major discounts on selected skincare, hair care, and makeup products.
August also brings Member Appreciation Days, where Diamond and Platinum members earn 10x points on select brands. If you haven’t signed up already, August is a good time to do this, as it helps you accumulate points ahead of major fall sales when they can be redeemed.
The second 21 Days of Beauty sale is held from the 30th of August and runs through to the 19th of September. The second biannual sale is just as impressive as the first, and offers daily 50% off deals on bestsellers from Tarte, Urban Decay, and Clinique.
The second sales event that runs in September is the Fall Haul Event, which offers discounts on a number of drugstores and other brands, including 40% off NYX, ColourPop, and Hot Tools, plus Buy 2, Get 1 50% off many drugstore beauty brands.
September is a great time to refresh fall beauty essentials and make the most of points earned during member sales and events.
October features Ulta's second Gorgeous Hair Event of the year, offering 50% off salon-quality hair care products from brands like Wella, Sebastian, and Amika. It's an ideal time to stock up on hair treatments and styling products. Additionally, look out for deals on styling tools, with promotions such as buy one, get one 50% off on items like curling wands and flat irons.
Everyone knows what to expect when November rolls around- Black Friday sales.
Ulta’s Early Black Friday sale starts in early November and offers weekly rotating beauty deals leading up to the main Black Friday sale, which runs from the 23rd to the 30th of November.
Major brands, such as Estée Lauder, T3, and Clinique, offer huge 50% off sales during this period.
Ulta’s Hello Holidays Sale, running from the 9th-12th also offers exclusive online sales, and is a great time for those organized shoppers to get in before the Christmas rush.
With December comes Ulta’s huge Cyber Monday Sale, running from the 1st to the 3rd. These online-only sales offer deals on beauty gift sets, skincare bundles and styling tools. It's the perfect time to invest in some holiday gifts.
The second sale running in December is the Big Holiday Beauty Sale, which runs in the middle of December and offers huge discounts on extra stock, and is the last time to buy sale items before the Christmas period.
The year then ends with the second Jumbo Love Sale, which is the best time to stock up on haircare essentials to kick-start the new year.
There are numerous other ways to maximize your savings at Ulta, outside of the standard sales.
An effective savings strategy is utilizing Ulta’s $3.50 off $15 coupon for drugstore brands, which can be combined with manufacturer coupons for additional discounts.
Participating in the Ultimate Rewards Program allows members to earn 1 point for every $1 spent at Ulta, leading to future savings.
If you are an Ulta credit card holder and have never shopped at Ulta before, you will also receive 20% off your purchase and earn twice as many spending points.
Finally, there is a Dash of Beauty daily ideal, that allows 10,000 customers who sign up, to receive 50% off select products at Ulta.
Extra tips include: