West Elm Sale Schedule: The Annual and Seasonal Sales You Need to Know About

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As a purveyor of modern home furnishings, West Elm has certainly distinguished itself as a popular shopping destination for design enthusiasts. Blending the clean lines of a mid-century modern aesthetic with refined, contemporary finishes, it’s easy to see why its products are so highly coveted. But sometimes great style comes with great expense — and that’s exactly why you’ll want to learn all about the West Elm sale schedule. After all, the secret to being a savvy shopper is knowing the best days to shop, so you can score stylish pieces for your home without breaking the bank.

West Elm has several annual sales that recur at the same time each year as well as many seasonal promotions. Of course, those are the ideal times to shop and save either in-store or online. But even if there aren’t any sales happening, there are several other tips and tricks you can utilize to snag great deals, including enrolling in their rewards program and taking advantage of special discounts they offer. Whether you’re investing in a big-ticket item like a new couch or searching for something small like a vase, we’ve detailed all of the many ways you can shop smarter and save money at West Elm.

West Elm’s Annual + Seasonal Sale Schedule

  • West Elm White Sale: This sale usually occurs in January of each year and covers bath and bedding products. Drift off to dreamland in style with discounts on comforters, duvet covers, and sheet sets, or spoil yourself with spa-like comfort with a luxuriously soft towel or bath mat.
  • West Elm President’s Day Sale: The beginning of this sale typically starts on President’s Day, which occurs on the third Monday of February. Shop for splurge-worthy staples like rugs, lighting, and furniture all while enjoying marked down prices.
  • West Elm Memorial Day Sale: This is a four-day sale in May that occurs over Memorial Day weekend. Prices are slashed on a variety of products so shoppers can give their home a summer refresh.
  • West Elm Independence Day Sale: This sale is generally timed to begin on or around July 4th. Though the sale covers many product categories, you can often find great discounts on items for warm-weather entertaining, such as patio serveware, outdoor table linens, grilling accessories, and coolers.
  • West Elm Labor Day Sale: This sale runs over the four-day weekend for Labor Day in early September. It includes large discounts on many products, especially summer-related items, since shoppers will be shifting their focus to fall decor.
  • West Elm Black Friday Sale: This sale, perhaps the most prominent one of the year, is held on the day after Thanksgiving. Shoppers can score amazing deals on furniture, home decor, kitchen, dining, bath, and bedding, as well as holiday gift items.
  • West Elm Cyber Monday Sale: This sale occurs on the Monday after Thanksgiving and takes place exclusively online via the West Elm website. Similar to Black Friday, shoppers can enjoy significant savings.
  • West Elm Friends and Family Sale: A couple times a year, West Elm announces a surprise Friends and Family sale, often in late March or late September. It is a store-wide/site-wide sale, so you’ll want to stay in the know by following their social media accounts or signing up for their newsletter.
  • West Elm End-of-Season Sales: West Elm designs products for each of the four seasons and marks down anything that didn’t sell from the prior season to make room for the incoming inventory.
  • West Elm Monthly Category-Specific Sales: Throughout the year, West Elm offers a sale on specific product categories. For example, one sale could include reduced pricing on all bedding, and the next sale could include markdowns on all outdoor/garden.
  • West Elm Post-Holiday Sales: After major holidays like Easter, 4th of July, Halloween, Christmas, and Hanukkah, you’ll find major discounts on any themed holiday decor like wreaths, centerpieces, table settings, and more.

Other Ways to Save Money at West Elm

1. Shop the Clearance Section

If you’re looking for the lowest prices on West Elm products, head straight to the clearance section. You can find it both in-store and online, but in-person stores may also refer to it as the “furniture flea” section. This is where you’ll find final-sale items that didn’t sell from the previous seasons. Oftentimes, you’re also able to stack an additional discount on top of the current seasonal or annual sale for even more savings.

2. Enroll in “The Key” Rewards Program

West Elm offers two options for “The Key” rewards program — gold and silver. Gold members earn 5% cash back on purchases but must sign up for a credit card. Silver members earn 2% cash back. Both options give you early access to sales, exclusive first looks at new collections, and special member-only offers.

3. Sign Up for a West Elm Credit Card

As mentioned above, if you sign up for the West Elm credit card, you’ll earn 5% cash back in rewards points, but as a welcome bonus you will get 10% cash back for the first 30 days. You’ll also get a $25 birthday reward and special promotional financing on any large purchases over $750.

4. Subscribe to the Mailing List

To get advance notice of sales as well as invitations to exclusive offers, be sure to sign up for the West Elm mailing list. Sometimes, you can receive a special discount code as a new subscriber, but you’ll also get promo codes for any annual or seasonal sales delivered right to your inbox, too.

5. Shop at a West Elm Outlet

If you’re lucky enough to live in close proximity to a West Elm outlet (or close enough to make a day trip), you can score deep discounts on items from previous seasons, customer returns, or slightly damaged floor models. Currently, there are outlets in California, Georgia, Massachusetts, New York, North Carolina, Pennsylvania, and Texas — you can check the store locator to find the one nearest you.

6. Enroll in the Business to Business Program

West Elm no longer offers a military or educator discount, but if you’re a design professional (interior designer, architect, developer, or hotelier), you can sign up for the business to business program and enjoy exclusive trade pricing. You do have to provide proof of your profession, but once your account is approved, you’ll qualify for discounts starting at 20% off.

7. Follow West Elm on Social Media

West Elm offers giveaways exclusively on their social media channels, so be sure to follow them to enter for a chance to win. They also announce sales and promotions on social media, so it’s good to check their accounts before shopping.

8. Ask for Open-Box Items

Before paying full price for a product, ask if they have the same model available as an open-box item first. Often, any customer returns that were previously opened can be purchased at a discount — but you have to ask.

9. Buy Lightly Worn Floor Models

West Elm updates its floor displays four times a year. If you shop in January, March, July and September, you can frequently find floor models from the previous season that are highly discounted. As long as you don’t mind a few scuff marks or dings, you can snag a great deal.

10. Save on Shipping by Choosing Ship-to-Store

The costs to ship large, bulky items like furniture and rugs can get really expensive. However, you can opt to have the item shipped to a store near you for a reduced flat rate, and then pick it up in person. This could potentially save you hundreds of dollars.

11. Apply Gift Cards From Other Stores

West Elm is owned by Williams Sonoma, which means you can use a gift card from any store within its family of brands (Pottery Barn, Williams Sonoma, Rejuvenation, and Mark and Graham). You could even purchase discounted gift cards to any of these stores from sites like Raise or CardCash. Simply apply the balance of a gift card from any sister store, and receive a little extra off your bill at West Elm.

12. Use a Coupon

There are sites like, ahem, CouponFollow, that offer coupon codes for many popular retailers. Simply type “West Elm” into the search bar and hit enter to find out what promo codes are currently available. You can even add Cently to your Chrome browser, and it will automatically “sniff” out coupons and apply them for you at checkout.

13. Create a Wedding or Baby Registry

If you happen to be planning your wedding or expecting a new baby, you can sign up for a registry and add products from any brand within the Williams Sonoma umbrella, which includes West Elm and Pottery Barn. In addition to exclusive access to registry events, you can get 15% off anything that’s not purchased off your registry.

14. Utilize the Free Design Services

If you are struggling with the design of a particular room, book a free consultation with a professional West Elm designer. You can request to have an appointment either at-home, in-store, or virtual, and they will pair you with an expert who can help clarify your project vision and recommend specific products. And if you need help ASAP, there’s even an option to chat online with a designer free of charge.

15. Buy Second-Hand West Elm Products

If you aren’t opposed to shopping for used items, you could always check sites like Facebook Marketplace, Chairish, and eBay for second-hand West Elm pieces. It might be worth it to save on larger items like a couch or bed frame and just have it professionally cleaned or reupholstered.

about the author

Tiara Rea-Palmer
Director of Partnerships
As an expert in online savings and an avid deal enthusiast, Tiara heads up retail relations at CouponFollow, where she stays up-to-date on all the best deals, discounts, and freebies, as well as negotiates exclusive coupons and offers for CouponFollow users. In her free time, you can find Tiara writing, DIY crafting on a budget, and traveling with free rewards card miles.