As inflation continues to impact holiday spending, more shoppers are hunting for discounts. But where in the U.S. are people most eager to save? A new analysis of Google search trends reveals the cities most obsessed with holiday savings, uncovering surprising regional trends in coupon clipping, promo code hunting, and browser extension use.
By tracking searches related to "coupon," "promo code," and "discount" terms across the country, we found which cities are the most deal-hungry during the peak shopping season.
Overall, Orlando, Miami, and Atlanta are the top 3 cities searching the most for holiday savings per capita. They're also the top cities making the most coupon-related searches.
Miami, FL, is the city with the highest number of people searching for promo codes per capita.
Fort Wayne, IN, is the top city searching for deals per capita.
Alexandria, VA, is the top city searching for coupon extensions per capita.
Saving money during the holidays is on a lot of people's minds right now. Google search trends across 175 of the most populous U.S. cities reveal which places are the most determined to track down coupons and promo codes. Hover over any spot on the map (or use the search box) to see a city and its total holiday savings searches per 100,000 residents.
https://public.flourish.studio/visualisation/26314158/
Top 10 Cities Searching for Holiday Savings
The chart below breaks down holiday savings interest by the exact types of searches people make. Each ranking reflects how often residents in each city looked up different savings-related terms during the holiday season.
Coupon-related searches include anything with the word "coupon," like "best coupon."
Promo code searches cover terms that include the word "code," such as "discount code" or "promo code."
Deal-related searches include anything with the word "deal," like "best deal."
Coupon extension searches look specifically at terms with the word "extension," such as "coupon extension."
These categories show the different ways people try to save, and which cities are searching for these tools the most.
https://public.flourish.studio/visualisation/26314408/
Orlando, Miami, and Atlanta are the top 3 cities making the most coupon-related searches per 100,000 residents.
Miami has the highest number of people searching for promo codes per capita.
Fort Wayne, Indiana, is the city searching for deals the most per capita.
Alexandria, Virginia, has the most searches for coupon extensions per capita.
Holiday spending can add up quickly, but a few simple strategies can help you keep costs in check without cutting back on the fun.
Try these budget-friendly tips:
With a little preparation and smart shopping habits, you can make your holiday budget stretch further and feel more in control of your spending.
For this study, we collected and analyzed search data from Google Trends to identify which cities search for holiday savings the most. Specifically, we looked at search volume across the 175 most populous U.S. cities for November and December from 2021 to 2024 for terms like, but not limited to, "coupon," "best coupon," "discount code," "promo code," and "coupon extension." All search data was collected on November 13th, 2025.
CouponFollow helps online shoppers save time and money by tracking the web's best deals and promo codes. Visit our site to start saving instantly at your favorite stores.
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