Millennials—those born between 1982 and 1996—make up the largest generation in human history, with over 80 million members in the U.S. alone.
Doling out nearly $600 billion annually and poised to inherit $30 trillion from their Baby Boomer parents, Millennials now account for 28% of all daily per-person consumer spending—a figure that could rise to 35% by 2030.
As Millennials advance in age and spending power, so too must the strategies developed and implemented by America’s retailers like Macy's, Nike, and more. The Millennial Shopping Report analyses current trends, attitudes, and behaviors affecting purchasing decisions and identifies critical ways to boost consumer engagement and loyalty...
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