Save Big With These Semi-Annual Sales

Unless there’s a pressing need for a particular item, it’s never a wise idea to pay full price. There are often pricing hacks and coupons that you can turn to when you need to save money on the items you really want.

But that doesn’t always mean saving up your money and waiting for Black Friday or Cyber Monday to roll around. Most major retailers have regular sales that you can set your clock to. Sometimes they coincide with major holidays like Labor Day or the Fourth of July.

Other times, they are semi-annual sales that occur twice a year.

If you’re not sure when your favorite retailer is holding a semi-annual sale, you might go out and pay a higher price for something than you need to. That’s why we put together this online resource for you.

This list of semi-annual sales will help you navigate the world of retailer savings and allow you to plan out your major purchases for the entire year.

So, which stores are holding semi-annual sales, and when are they coming your way? Read on to find out.

Now, let’s start talking about these important sales.

The best semi-annual sales coming in 2024

Semi-annual sales are a trend in the American shopping world that’s not going away anytime soon. Retailers are finding great success with these massive sales events, and they can schedule them around one another to allow for a large market share.

 An introductory image to ten major semi-annual sales

Unlike Black Friday, when businesses compete head-to-head on the same day, semi-annual sales can be spread out, making them more accessible to the masses.

Here’s a list of ten major retailers holding semi-annual sales in 2022.

1. Macy’s

The logo for Macy's

Macy’s is an instantly recognizable name in the retail industry. It is known for having a massive selection of clothing, cosmetics, kitchen gear, and other household items. It’s also known for its yearly Thanksgiving Day parade, making the brand synonymous with the holiday season and, ultimately, Black Friday events.

Macy’s holds a semi-annual sale in January and July, kicking off the year strong and providing major savings during the summer months. During this period, shoppers can expect to find items discounted by 25% to 75%. If you’re shopping with promo codes on top of that, you’ll be able to take off an additional 15% in some cases.

There’s also a Macy’s Friends and Family Sale that takes place in both April and December. These sales usually only last for about a week, but you’ll find storewide savings during that time. Typically you can find 30% off of select items and clearance sales.

For more on how you can save big with Macy’s, check out Macy’s coupon codes.

2. Armani Exchange

The logo for Armani Exchange

Armani Exchange is popular with more fashion-minded individuals. It has apparel options for both men and women. While some may find its prices a little steep during regular periods, its semi-annual sale more than makes up for it.

This retailer typically starts its semi-annual sale in late June, and it goes on for quite a while. You’re able to save big with this retailer all the way into August. The second sale starts at the end of December and goes through the end of February.

At this time, you can see up to 50% or 60% off of items. Recently, shoppers were able to receive no-minimum free shipping as well during the event.

For additional savings on Armani Exchange items, check out these Armani Exchange coupon codes.

3. Brooks Brothers

The logo for Brooks Brothers

Brooks Brothers is the oldest clothing brand that has been continuously operating in the United States. It was initially started as a family business and sells apparel designed for women, men, and children. It also sells home furnishings.

The Brooks Brothers semi-annual sale typically starts in December and runs into early January. It also runs a sale in mid-June that lasts for around two weeks. During the winter sale, consumers regularly save up to 50% off, along with an additional 15% to 20% knocked off during specific days.

Free shipping is offered on orders above $150, with no-minimum free shipping appearing here and there.

The summer sale typically takes 40% to 50% off, though there have been some years where the company skips it altogether.

Save more with these Brooks Brothers coupons.

4. Bath & Body Works

The logo for Bath & Body Works

Bath & Body Works is one of the biggest names in soaps, candles, lotions, and fragrances. It’s still a relatively young company, having been founded in 1990. It now has locations on six continents.

The company has a huge semi-annual sale twice per year, offering up to 75% off on various products located throughout the store. This includes fragrance mists, candles, lotions, and soaps, among others.

The semi-annual winter sale starts on December 26 and goes for several weeks into mid-January. There’s another event in the summer, starting in late June and going into July.

To save even more on Bath & Body Works, click here for Bath & Body Works coupons.

5. Amazon

The logo for Amazon

Amazon is the world’s largest eCommerce store and has become a regular part of American shopping life.

Amazon’s signature sale every year is Prime Day, which has occurred in both July and October. The first Prime Day took place back in July 2015 and has been a regular event ever since. Prime Day discounts are pretty huge, with the average discount ranging between 40% off and 50% off.

The interesting thing about Prime Day is that it’s not actually open to the general public. Only Amazon Prime members are eligible for hefty discounts, incentivizing many people to get a membership before the deals start dropping.

For more ways to save big with Amazon, check out the Amazon coupon codes on CouponFollow.

6. Dell

The logo for Dell

Dell is one of the biggest names in computers, selling various computer hardware to make the lives of tech-savvy individuals better. On top of selling computers, it also develops and repairs them. This company was founded by Michael Dell in 1984 and has grown into one of the biggest tech companies on the planet.

It sells personal computers (desktops and laptops), devices for data storage, servers, software, network switches, cameras, printers, and TVs.

Dell has a lot of big-ticket items, so its semi-annual sale helps consumers save quite a lot.

These sales take place in March and September. They allow shoppers to take 17% off their purchases and even offer free shipping. While this might seem like a lower discount than Bath & Body Works, consider that many of Dell’s products are more than $1,000, so that 17% goes a long way.

For more Dell savings, check out these Dell coupon codes.

7. Bloomingdale’s

The logo for Bloomingdale's

Bloomingdale’s is a luxury department store that has been in business since 1861. It sells clothing, shoes, bedding products, furniture, jewelry, leather goods, beauty products, and housewares.

Bloomingdale’s can be a pricey establishment, which means it’s typically out of budget for a large percentage of the American population. That’s why huge sales events are so coveted with this long-running department store.

The retailer hosts a Friends and Family Sale that takes place in April, September, and December. Throughout this event, customers can save up to 25% off their order for items included in the promotion.

To save even more on Bloomingdale’s items, check out these Bloomingdale’s coupon codes.

8. Nordstrom

The logo for Nordstrom

Nordstrom is another luxury department store based in the United States. It was started in 1901 under the name Wallin & Nordstrom and sells high-end clothing, handbags, shoes, jewelry, fragrances, cosmetics, wedding products, and home furnishings.

People often flood into this store during its big sale periods because, on an average day, it can get a little on the pricey side.

Nordstrom hosts an anniversary sale in July, which coincides with the back-to-school season. During this sale, shoppers can enjoy savings on fall merchandise. The company also runs a Half-Yearly Sale twice per year, which is a semi-annual sale by definition.

This typically occurs in May and December. Prices are discounted during the event by up to 40% on clothing and accessories. The winter sale has been known to go up to 50% off on well-known brands like Adidas, Theory, Alice & Olivia, and more.

For even more amazing savings on Nordstrom items, check out CouponFollow’s list of Nordstrom coupon codes.

9. Target

The logo for Target

Target is a big box department store headquartered in the United States. It is routinely named one of the top ten largest retailers in the entire U.S.

You can find a huge variety of items at Target, from clothing to electronics, video games, toys, baby items, kitchenware, home improvement supplies, crafts, artwork, party supplies, stationery, footwear, and far more.

Target is constantly running sales and promotions. It’s also a huge player on Black Friday and Cyber Monday. But several regular sales occur throughout the year that could be considered semi-annual sales.

Target typically runs a promotion called 10 Days of Deals in November, running into December. This is when it offers massive discounts on toys. Then you have Deal Days, which is another huge Target event. It typically takes place in July and is meant to rival Amazon’s Prime Day.

Target has been known to run a semi-annual sale in both January and July, offering huge discounts on toys — up to 90%. This includes many big brand names like Fisher-Price, LeapFrog, LEGO, and Barbie, to name a few.

Target is always running promotions, and you can stay on top of them all through the year by checking out CouponFollow’s list of Target coupon codes.

10. Victoria’s Secret

The logo for Victoria's Secret

Victoria’s Secret is a clothing, lingerie, and beauty supply store headquartered in the United States. It’s mostly seen in shopping malls all over the country and has always been known for killer marketing. This includes a catalog that became a pop culture icon and a fashion show that features supermodels known as “Angels.”

It’s the largest lingerie retailer in the United States and was founded in 1977.

This retailer offers multiple sales events throughout the year, putting up huge discounts on clearance items. It has a popular semi-annual sale that takes place from December to January and then again in June.

The semi-annual sale, which lasts for several weeks, offers discounts of up to 60% or 70% across the entire store. Free shipping is typically offered for orders totaling $50 or $100. Discounts have been known to reach up to 75% off in the later days of the sale.

If you want to take advantage of huge discounts on Victoria’s Secret products, check out CouponFollow’s Victoria’s Secret coupon codes page.

11. Ashley Stewart Semi-Annual Sale

Ashley Stewart is a fashion-forward clothing store for plus-size women.They typically have season sales twice per year (January and July) where they offer discounts of up to 80% off on dresses, sweaters, jackets, and more.

Additionally, they typically have large sales during Black Friday and Christmas. If you are able to time your purchases it is best to wait for one of these events in order to maximize your savings.

From casual everyday wear to elegant evening attire, Ashley Stewart has a wide range of options to suit every occasion.

If you want to take advantage of huge discounts on Ashley Stewart products, check out CouponFollow’s Ashley Stewart coupon codes page.

What are semi-annual sales?

Competition in the American retail industry is fierce. As such, major retailers are constantly scrapping over the pool of consumers, offering countless discounts in an attempt to push themselves into the black.

Black Friday has always been the biggest retail opportunity of the year for these businesses, where they roll out their biggest deals of the year and duke it out for an entire day of huge savings and the occasional shopper scuffle.

Black Friday was set new records in 2023 with the retail industry recording $9.8 billion sales in the U.S. alone.

Bar chart showing historical holiday retail sale

The allure of Black Friday worked so well that these retailers decided that once per year just wasn’t good enough anymore. That’s how the semi-annual sale was born.

Semi-annual sales are sales that occur every six months. They’re called semi-annual because they pop up twice per year, typically occurring at least once during the summer months.

While summer sales aren’t a new thing, they usually pop up around holidays like the Fourth of July or Father’s Day. Now, retailers have a new reason to open early by offering these huge events that American shoppers are starting to plan their year around.

Simply put, by understanding semi-annual sales and knowing both when and where they will take place, you can get more for less. By planning your huge purchases around Black Friday and these semi-annual sales, you can ensure that you’re getting the best merchandise for the lowest prices.

However, it should be noted that companies are always running promotions, and many of them go unnoticed by the masses. That’s why you should always check out CouponFollow for all the best promo codes for your favorite brands.


Semi-annual sales have become a huge part of the American retail industry, and shoppers are the ones who reap the benefits if they know how to time the sales.

Knowing that your favorite brands plan to offer massive discounts several times per year allows you to plan your larger purchases and budget more effectively. Semi-annual sales are offered across the United States by most of the nation's largest and most successful retailers.

By keeping track of the sales that we’ve listed for you today, you’ll be able to save big the next time you want to make a purchase from one of these well-known retailers.

Savings aren’t only limited to Black Friday, Cyber Monday, and huge semi-annual sales periods. You can enjoy discounts every day by taking advantage of the wealth of coupon codes offered through CouponFollow.

Simply follow your favorite brands on our winning platform and see how much you could be saving today.

about the author

Tiara Rea-Palmer
Director of Partnerships
As an expert in online savings and an avid deal enthusiast, Tiara heads up retail relations at CouponFollow, where she stays up-to-date on all the best deals, discounts, and freebies, as well as negotiates exclusive coupons and offers for CouponFollow users. In her free time, you can find Tiara writing, DIY crafting on a budget, and traveling with free rewards card miles.