
What is Amazon Prime Day?
Amazon Prime Day has grown to rival Black Friday as one of the biggest shopping events of the year. During this two-day sales extravaganza, Amazon Prime members can unlock deep discounts across virtually every category, from electronics and home goods to fashion and beauty. In 2025, Prime Day will take place from July 8-11 and it’s not just Amazon participating, most major retailers launch competing sales during the same window.
To compete with Amazon, major retailers will offer up competitor deals in which their customers can take advantage of deeply discounted prices. Target and Walmart have already announced their competing sales, and you can expect other major retailers like Best Buy and Kohl’s to do the same.
CouponFollow has gathered a list of incredible deals from the best Amazon Prime competitors below.
Top Competing Prime Day Deals for 2025

Ulta Beauty is bringing the heat this July with deep discounts on hair care, skin tools, and more. Whether you're stocking up on jumbo sizes or upgrading your beauty tech, this is the perfect time to save on summer self-care essentials:
- 40% off jumbo shampoo and conditioner sets
- 50% off curly-hair-friendly brands
- $100 off Shark Beauty tools
- 30% off skin-care devices and tools

Best Buy is offering major summer savings during its Black Friday in July event. From Apple gear to big-screen TVs and portable speakers, now’s a great time to grab tech deals ahead of back-to-school season or summer travel. Here are some of the standout offers:
AirPods Max USB-C – $450 ($100 off): Apple’s top-tier headphones now feature USB-C for better compatibility.
JBL Boombox 3 Portable Speaker – $400 ($100 off): A powerful portable speaker perfect for parties and outdoor gatherings.
Sony 65-inch Bravia 8 TV – $1,600 ($700 off): Brilliant color and clarity from one of Sony’s top TV lines.
Apple AirTag 4-Pack – $65 ($34 off): Keep track of your essentials with four AirTags for under $70.
MacBook Air M4 13-inch – $849 ($150 off): Apple’s latest MacBook Air with the new M4 chip at a great price.
Powerbeats Pro 2 – $180 ($70 off): Expert-recommended wireless earbuds designed for active lifestyles.
TCL 65-inch QM6K Mini LED TV – $550 ($450 off): A top value pick for anyone wanting premium display features at a budget-friendly price.
Samsung 75-inch The Frame TV – $1,785 ($1,216 off): A stylish, art-like display TV at its lowest price—today only.
Insta360 X4 8K 360° Action Camera – $349 ($150 off): Capture immersive 360° video in stunning 8K for less.

Walmart is offering massive mid-summer savings across tech, home, beauty, and more. Whether you're after a Bluetooth tracker, new cookware, or a top-rated vacuum, there are deep discounts on highly rated products. Here are some of the best deals available now:
Apple AirTag 4-Pack – $64.99 ($34 off): A best-selling Bluetooth tracker for Apple users with precise location tracking via the FindMy app.
Dyson V12 Detect Slim Cordless Vacuum – $449.99 ($200 off): A lightweight, high-performance cordless vacuum with a built-in LCD screen.
Waterpik Sonic Fusion Toothbrush + Flosser – $139.99 ($60 off): A 2-in-1 electric toothbrush and water flosser with 3 cleaning modes and 10 pressure settings.
Poppi Prebiotic Soda 12-Pack – $18.78 ($11 off): A flavorful, gut-healthy soda alternative with fan-favorite flavors like raspberry rose and ginger lime.
Keurig K-Mini Plus Coffee Maker – $68.00 ($41 off): Compact and efficient, this space-saving brewer is ideal for small kitchens or dorm rooms.
Dreo HEPA Air Purifier (Large Rooms) – $65.99 ($114 off): Covers up to 1,600 sq. ft. and removes dust, smoke, and more with high user ratings.
Levi’s Original Trucker Jacket – $22.00 ($13 off): A relaxed-fit, classic denim jacket available in multiple washes and sizes.
Lego Icons Plum Blossom Set – $23.98 ($6 off): A 327-piece floral Lego build perfect for display or gifting.

**Target Circle Week Deals
**Target Circle Week runs through July 12 with major savings for both free Circle members and paid Circle 360 subscribers. From home essentials to tech and storage, these limited-time deals are available online and in-store:
Amazon Fire TV Stick 4K – $24.99 ($25 off): Stream your favorite platforms with this compact, voice-controlled device.
Threshold Organic Percale Sheet Set – $48.00 ($32 off): Crisp, breathable sheets loved by NBC Select editors for hot sleepers.
JBL Clip 5 Bluetooth Speaker – $59.99 ($20 off): Waterproof, portable, and packs impressive sound for its size.
Our Place Mini Always Pan – $73.50 ($31.50 off): A nonstick ceramic multitasker ideal for sautéing, frying, and more.
Brightroom 3-Drawer Plastic Storage – $16.00 ($4 off): Mobile, see-through storage great for organizing any room.
Looking for an outfit that doesn’t ship in a plastic bag the size of a toddler? Anthropologie has you covered. Their Summer Tag Sale is live now with up to 40% off hundreds of items, including breezy dresses, statement earrings, and dreamy home décor.
Highlights:
- Farm Rio and Maeve dresses up to 50% off
- 30% off candles, throws, and furniture
- Free shipping on orders $50+
Save 20-50% off at Petco
If you’re looking to shop for your furbabies this Prime Day, Petco has a ton of deals. The biggest one advertised so far is 10% off for online orders that are picked up in store. There are a wide range of specific product discounts on their site as well.
Legendary Savings up to 60% off at Bass Pro Shops
During the 3-day Legendary Savings Event at Bass Pro Shops, you’ll save up to 60% off gear for all your summer adventures.
Get $50 off when you shop the FANTASTECH Sale at Newegg
Newegg’s annual event features Black Friday-type offers focusing on PC components, computer systems, entertainment and other tech-related products. Save $50 off $500+ order with ZIP from July 11 through the 14th!
Get 25% off Regular Priced Items at Walgreens
Walgreens has a great selection of everyday essentials, medicine, snacks, toys, beauty products and more. Use code YAY25 on July 12 and 13 only for 25% off regular priced items and free same day delivery when you spend $10 or more.
Save 20% off Everything at Redbubble
Shop everything from summer apparel, vintage travel posters, back to school decor and necessities, and so much more, save 20% off with code EYECANDY from July 11-14 only.
Get 40% off at PacSun
Whether you’re still shopping for Summer, or ready to get back to school PacSun has you covered. For two days only, save 40% off the entire site. Plus get free shipping on any purchase.
Save 25% off + Additional 10% off Jewelry at Zales
For Prime Day, you can take 25% off thousands of jewelry styles and an additional 10% off online exclusives with code ZAFF10 through 8am on July 14.
Save 50% off Everything at Old Navy
From the 10th to 12th of July, save 50% off your entire purchase. Or shop 200+ new styles as low as $8 from July 13-15.
Extra 25% off Jewelry at Kay Jewelers
Amazon won’t beat this jewelry store’s selection of diamonds, gemstones, gold, and silver jewelry, with 25% off online exclusives, personalized jewelry and clearance through July 14 only.
Buy 1 Get 1 40% off in App with Princess Polly
Princess Polly has trendy women’s apparel for every body type and style interest. Shop in app through July 17 for buy 1 get 1 40% off. Or use code SECRET online for up to 25% off through July 17.
Save 30% off at Jackery
Jackery designs, develops and manufactures portable power and energy solutions. Shop for Solar Generators, Solar Panels, Portable Power Stations and Accessories. Use code PRIME to save 30% on select products. Good July 12 and 13th
One thing you probably aren’t buying on Amazon is a mattress! But Raymour & Flanigan are having a 2-day only flash sale to save up to $1,000 off select mattresses. Or you can get a free adjustable base with any mattress of $995+. July 12-13 only.
If you’re looking for lingerie, Frederick’s has you covered with 40% off from July 12-18.
Up to 30% off + Extra 15% off at Lee Jeans
Get back to school ready with Lee Jeans and use code EXTRA15 for an extra 15% off on top of the already 30% off deals. Active July 10-13.
Get your phone from Straight Talk Wireless and save $50 off the iPhone 64GB smartphone from July 12-18 only.
Wish already offers products that are nearly free, so an extra 10% off is a great addition! Shop July 12-13 only with code PRIME10.
Disclaimer: CouponFollow may be compensated by any companies mentioned in this article if you choose to buy from them.