43 Up-to-Date Shopify Statistics You Should Know in 2022

Shopify is the platform powering 29% of e-commerce websites (Source: Statista). It's behind tiny startups and big brands like Hasbro and Staples.

But just how big is Shopify? How many merchants use it? How much revenue does it earn?

Things change quickly in the e-commerce world under normal circumstances, and the pandemic has had a dramatic effect. So a lot of the Shopify stats out there are outdated.

But not the ones you're about to read.

This is a completely up-to-date list of Shopify statistics and key takeaways.

Top stats

  • 1.7 million store merchants in 175 countries use Shopify (Source: Shopify News)
  • 29% of U.S. e-commerce websites use Shopify (Source: Statista)
  • Shopify has 3.69% of the total e-commerce market share globally (Source: Statista)
  • Shopify's revenue in 2020 was $2.93 billion (Source: Shopify News)
  • In 2020, Shopify’s year-over-year growth was 85.4% (Source: Shopify News)
  • In 2020, Shopify merchants generated more than $307 billion in global economic impact (Source: Deloitte)
  • On Black Friday 2021, Shopify merchants generated peak sales of almost $3.1 million per minute (Source: Shopify)
  • In 2020, Shopify business activity supported 3.6 million jobs (Source: Deloitte)

Shopify FAQs

Before we dig into the 43 top Shopify statistics, here are answers to a few of the most commonly asked questions about Shopify.

What is Shopify?

Shopify is an e-commerce platform that lets individuals and businesses create, customize, and manage online stores.

How does Shopify make money?

Shopify takes a small cut from transactions on the platform. It also makes money through subscriptions and selling apps, themes, and hardware.

What percentage does Shopify take from merchants?

Depending on your plan, the transaction fee could be .5%, 1%, or 2%. For transactions using Shopify Payments, there’s no transaction fee.

How many Shopify stores can I have?

You can have as many stores as you want, but you’ll have to set up a separate account for each one.

What are the most successful Shopify stores?

The successful Shopify stores list includes:

  • P&Co — Achieved 112% YOY growth (Source: Shopify)
  • Good American — $1 million in sales on the first day in business (Source: Shopify)
  • HiSmile — Sold $5 million in one week alone (Source: Shopify)
  • Tilley — 121% increase in revenue month over month (Source: Shopify)

How can I start a Shopify store?

If these statistics and FAQs have convinced you to launch an e-commerce store, and you’re wondering how to start a Shopify business, you’re in luck — it’s easy to get started selling. You can even do all of your setup right from the Shopify website, including:

  • Generating a business name
  • Creating a logo
  • Registering a domain name
  • Choosing a theme for your store’s design
  • Stocking your store with inventory

E-commerce market share statistics

Just how popular is Shopify? To find out, we can turn to market share statistics.

1. 29% of e-commerce websites in the U.S. use Shopify

(Source: Statista)

Shopify has a lot of competition in the e-commerce world. WooCommerce, Wix, BigCommerce, Squarespace, and Magento are all popular platforms that businesses can use to build an e-commerce website.

But in the U.S., Shopify reigns supreme, powering 29% of websites.

2. Shopify has a 3.69% market share globally

(Source: Statista)

Shopify may dominate the American market, but globally, it’s a different story. Shopify comes in behind Squarespace, WooCommerce, and others worldwide.

However, that may change.

Shopify recently announced the debut of Shopify Markets, a hub for merchants to manage global commerce opportunities. The company’s hope is that it will help eliminate obstacles to cross-border sales.

3. Shopify is searched more often on Google than leading competitors.

(Source: Google Trends)

Worldwide, more people are typing “Shopify” into Google than WooCommerce, BigCommerce, or Magento — and Shopify is gaining ground.

Google trends ecommerce platform comparison

Sales and revenue metrics from the last 5 years

Shopify’s growing popularity is also paying off in annual revenue, as these statistics show.

4. Shopify’s total revenue in 2020 was $2.93 billion

(Source: Shopify News)

That’s an 86% increase over 2019. And Shopify isn’t done growing, as we can see from the next statistic.

5. Shopify’s 2021 revenue will surpass 2020’s

(Source: Shopify News)

It’s too early to know how high Shopify’s revenue will be in 2021, but by the end of Q3, it had already exceeded 2020’s total.

The chart below shows how Shopify’s revenue has grown since 2017.

Shopify revenue last 5 years

6. Businesses using Shopify generated $307 billion in revenue in 2020

(Source: Deloitte)

That’s up from just $136 billion in 2019. E-commerce, in general, is booming, and Shopify businesses have benefited from more shoppers going online during the pandemic.

7. Shopify’s economic impact is growing faster than e-commerce

(Source: Statista)

Businesses built on Shopify had a 50% increase in online sales in 2019. In the same period, the global e-commerce market experienced a 21% increase.

Shopify vendor statistics

More vendors opt to use Shopify every year. Who are they, and what do they sell?

Let’s look at some Shopify usage statistics to find out more.

8. 80% of Shopify merchants sell physical goods

(Source: Shopify News)

An e-commerce platform can also be used to sell services, but most Shopify vendors are selling physical products. Only 2% sell services exclusively, while 13% sell a combination of services and goods.

9. 26% of Shopify stores sell clothing

(Source: Shopgram Insights)

The number-one type of product sold on Shopify stores is clothing. In second place is home and garden products at 19%, and jewelry and watches come in at 11%.

10. The top Shopify vendors include Ashley, Gucci, and Nike

(Source: Shopgram Insights)

Businesses of all sizes use Shopify. While many vendors are small (for example, small businesses on Shopify made up the majority of international exports in 2020), some big brands also rely on Shopify (Source: Deloitte).

Top vendors using Shopify

11. Businesses using Shopify employed 3.6 million people full-time in 2020

(Source: Deloitte)

In a year when millions of jobs were lost, Shopify stores provided full-time employment to 3.6 million people.

That’s up from 1.2 million in 2019.

Here’s another way to put it: 1 in every 1,000 employed adults works for a Shopify vendor (Source: Shopify News).

Shopify stock

We’ve seen statistics about the Shopify market share and revenue growth already, so it probably won’t surprise you to know that Shopify stock is also on the rise.

12. Shopify went public on May 21, 2015

At the time, it had around 162,000 merchants in 150 countries, up 60% from the year before (Source: Inc.).

13. Shopify’s IPO raised more than $131 million

(Source: The Globe and Mail)

The company had previously said it hoped to raise $100 million. The stock was initially valued at $17 (Source: The Globe and Mail).

14. Shopify stock (SHOP) started trading at $28

(Source: Venture Beat)

At the close of its first day on the NYSE, SHOP was trading at $25.71, 51% above its issue price. Shopify stock went on to reach $100 in 2017 and $200 in early 2019, and it surged to $1,000 in 2020 amid the pandemic e-commerce boom.

15. As of November 19, 2021, the stock is worth $1,681.30 per share

(Source: Yahoo Finance)

If you had invested $1,000 in Shopify’s IPO, you would now have over $97,000.

Shopify stock price history

16. The top shareholder in Shopify is Baillie Gifford & Co., with 4.85%

(Source: CNN Business)

Next comes Jennison Associates LLC at 4.09% and Capital Research & Management at 3.88%.

Company statistics

We jumped right into looking at Shopify statistics, but let’s step back and look at the company and its history.

17. Shopify was founded in 2004

(Source: Montreal in Technology)

As a programmer and avid snowboarder, Tobias Lütke had the idea to launch an online snowboard shop. But it wasn’t easy — the software available in 2004 was expensive and clunky.

So he created his own.

At first, his creation was just meant to power his e-commerce business called Snowdevil. But other vendors were interested in the software he’d made. Lütke and the other Snowdevil co-founders made the decision to pivot from snowboards to software, and Shopify was born.

18. 7,000+ people currently work at Shopify

(Source: Montreal in Technology)

That’s 40% growth from just last year (Source: Macro Trends).

Growth in number of Shopify employees

19. Since 2016, Shopify has provided $2 billion in funding to entrepreneurs

(Source: Shopify News)

Shopify Capital is a program that lets Shopify merchants with an established record of sales get loans and cash advances. Machine learning models mean that eligible Shopify users can automatically receive Shopify Capital offers without having to apply.

Between Q1 2020 and Q1 2021, the funding provided by Shopify Capital increased by 90%.

20. Shopify has an 8.8/10 rating on TrustRadius

(Source: Trust Radius)

That’s higher than popular competitors like BigCommerce, WooCommerce, and Wix. It gets especially high ratings for ease of use and customer support.

Country statistics

We already mentioned that Shopify’s market share is larger in the U.S. than anywhere else. These statistics look at how Shopify is doing in the U.S. and across the world.

21. 65.7% of Shopify stores are in the U.S.

(Source: Shopgram Insights)

Canada (where Shopify is based) is a distant second at 8.26%. In third place is Australia at 7.77%.

The U.S. also has the most business activity from Shopify merchants, followed by the U.K. and Canada (Source: Deloitte).

22. Shopify merchants generated $20 billion in cross-border sales in 2020

(Source: Shopify News)

E-commerce increasingly involves cross-border sales. Shopify is aiming to make international commerce even simpler for its vendors with Shopify Markets. Shopify Markets is a tool that will let merchants easily sell to customers from around the world from a single Shopify store.

It’s currently in the early access phase and will roll out to all merchants soon.

23. As of July 2021, over 27% of all traffic to Shopify stores comes from international buyers

(Source: Shopify News)

We can expect to see ongoing growth in Shopify’s cross-border sales in the future.

24. Shopify shoppers in the U.S. buy nearly twice as much on average as any other country.

(Source: Shopify News)

U.S. shoppers load up their carts with an average of six items. No other country averages more than three.

25. Consumers in Japan spend the most on average per transaction at $141.72

(Source: Shopify News)

Japanese shoppers are the biggest spenders in Shopify stores, spending $141.72 per transaction. To compare, U.S. shoppers spend an average of $81.26.

Shops in Japan are also more likely than anywhere else to have repeat buyers.

Average Shopify spend by country

Mobile vs. desktop shopping

Slightly over half of internet traffic comes from mobile devices (Source: Statista). These statistics show how many customers are viewing and buying from Shopify stores on mobile.

26. 81% of Shopify traffic comes from mobile

(Source: Shopify & You)

Going beyond the statistic for overall internet traffic, a strong majority of Shopify store visitors are on a mobile device.

27. 71% of Shopify orders come from mobile

(Source: Shopify & You)

If you’re a Shopify store owner, you should be prepared for most of your sales to come from mobile users.

Free trial and COVID-19 response

The global pandemic has been hard on many business owners, but e-commerce only grew as shoppers turned to online stores.

Some brick-and-mortar businesses were even able to survive by using an e-commerce platform like Shopify. Shopify took measures to encourage this and make it easy for new vendors to come on board.

28. On April 1, 2020, Shopify began offering a 90-day free trial instead of a 14-day free trial

(Source: Shopify News)

Shopify also made gift cards available to all merchants on all plans. For those using Shopify POS for brick-and-mortar stores, Shopify made in-store and curbside pickup possible.

In March 2020, Shopify removed thousands of vendors from the platform for charging unfair prices or making false claims about COVID-19.

29. New stores created on the Shopify platform grew 62% between March 13, 2020, and April 24, 2020

(Source: Shopify News)

In just over a month, Shopify experienced staggering growth in users.

Many were small retailers, but some were big brands turning to e-commerce in the pandemic. For example, Heinz created an online Shopify Plus store in April 2020 (Source: Shopify).

30. The number of shoppers estimated to have made a purchase for the first time from a Shopify store grew 8% between March 13, 2020, and April 24, 2020

(Source: Shopify News)

The pandemic changed shopping habits around the world. Many customers visited a Shopify online shop for the first time ever.

Impact of Covid-19 on shopping habits

Shopify security

Third-party tools like e-commerce platforms can be a security vulnerability for users. Unfortunately, Shopify is no exception.

31. On September 22, 2020, Shopify disclosed a security incident involving nearly 200 merchants

(Source: Arnold Law Firm)

Shopify’s explanation was that two “rogue” employees illegitimately accessed and stole the customer transactional records of merchants.

We don’t have a list of every online business that was affected, but the breach involved at least a few big names like Kylie Cosmetics and Thrive Causemetics.

One affected vendor claimed that more than 4,900 customer records were accessed.

Protect yourself from cybercrime with our guide.

Shopify environmental impact

Let’s break down a quick statistic about Shopify’s environmental impact.

32. Shopify invests a minimum of $5 million annually to fight climate change.

(Source: Shopify News)

Starting in 2019, Shopify also began sourcing renewable power for heating, cooling, and powering its own buildings.

It’s since installed enough green energy to account for its natural gas and electricity-related carbon footprint in Canada. Shopify purchases verified carbon offsets to balance its travel-related emissions.

Shopify brick-and-mortar growth

Shopify is most heavily associated with online retailers, but it can be used in person as well. Shopify POS lets Shopify users unify their online and in-store sales.

33. 100,000+ retailers use Shopify POS to sell in person

(Source: Shopify News)

Shopify also offers other products to improve the in-store sales experience, including Shopify Tap & Chip Reader, Dock, and Retail Stand.

34. Online storefronts represent over 80% of sales

(Source: Shopify News)

In-store purchases aren’t going to overtake e-commerce sales anytime soon.

The dominance of online shopping on Shopify mimics trends everywhere. Online shopping is growing while in-store retail declines.

Online vs in-person sales

35. The average online purchase is $75 vs. $62 for in-person spending.

(Source: Shopify News)

Customers not only prefer to shop online — they tend to spend a little more in an online store than a brick-and-mortar one.

Black Friday shopping statistics

Black Friday used to be about a massive rush for discounted items in brick-and-mortar stores, but America’s biggest shopping day has evolved.

In 2021, consumers spent $8.9 billion shopping online. (Source: The Verge)

(Read more Black Friday statistics here).

As the platform behind 29% of e-commerce websites, Shopify is a major player on Black Friday.

36. Shopify reported $2.9 billion in Black Friday sales in 2021

(Source: Shopify News)

The percentage of online Black Friday and Cyber Monday purchases was already growing. Add in a pandemic, and 2020 saw 75% year-over-year growth in Shopify sales. 2021 broke even that record with an additional 21% growth.

37. At peak, Shopify merchants generated sales of $3.1 million per minute during Black Friday

(Source: Shopify News)

Per minute!

Marketing channel conversion rates

Where do Shopify buyers come from? Do they find Shopify stores by searching for a product on Google or by responding to a social media post?

These statistics answer those questions.

38. Email drives 4.29% of Shopify conversions

(Source: Shopify)

Shopify analyzed its Black Friday traffic to find that email campaigns have a higher conversion rate than any other referral source. Search comes in at 3.04%, 2.93% of conversions are from direct traffic, and 1.81% come from social media.

Shopify referral source conversion rate

39. 3D models in AR can increase Shopify conversion rates by up to 250%

(Source: Shopify)

Augmented reality (AR) is a technology that superimposes an image onto a user's view of the real world. Shopify offers AR so shoppers can get a better sense of the true size and appearance of products.

According to Shopify, the average conversion rate with Shopify AR is 250% higher than without it.

Recurring revenue and subscriptions

Monthly recurring revenue (MRR) refers to repeated revenue from ongoing subscriptions. Like Shopify’s overall revenue, MRR has been growing rapidly.

Shopify MRR comes from a mix of products, including Merchant Solutions, Subscription Solutions, Shopify Payments, Shopify Plus, and others.

40. Shopify Monthly Recurring Revenue was $98.8 million as of September 30, 2021

(Source: Shopify News)

That’s up from $74.4 million in 2020 and $20.7 million back in 2017.

41. Shopify Plus contributes 28% of MRR

(Source: Shopify News)

Shopify Plus is a version of Shopify that offers more features, better customization, and increased support options. It’s a bit expensive for the average small business and is typically used by larger enterprises.

In 2021, Shopify Plus contributed 28% of Shopify’s MRR. That’s up from 25% in 2020.

Shopify apps and themes

Shopify apps can be added to a store to add features and functionality. Shopify themes are templates that give a store a certain look.

42. There are over 7,000 apps available in the Shopify app store

(Source: Shopify News)

The most installed apps in the Shopify store are:

  1. Facebook channel
  2. Point of Sale
  3. Google channel
  4. Shopify Email
  5. Oberlo — Dropshipping App

43. There are 70+ themes in the Shopify theme store

(Source: Shopify News)

The most popular themes in the store are:

  1. Dawn
  2. Debut
  3. Simple
  4. Minimal
  5. Venture

Conclusion

The story these statistics tell is one of a leading e-commerce platform experiencing incredible growth. In recent years, Shopify has increased its revenue, number of vendors, stock price, and more.

This upward trend was already happening before COVID-19, but the pandemic has changed consumer behavior and created new opportunities for online retailers, and that accelerated Shopify’s growth.

While Shopify has primarily dominated the American market, it’s becoming more international, which we can expect will lead to the continued expansion of the business.

If you’re interested in being a part of the Shopify success story, check out our Shopify coupons and promo codes.

You can’t discuss e-commerce without talking about Amazon. Check out our 50+ Amazon statistics.

about the author

Marc Mezzacca
Marc Mezzacca is CEO of CouponFollow, a consumer savings engine that surfaces popular coupons. He has been in the coupon and deals industry for over a decade with a deep interest in evolving e-commerce technologies.