50+ Twitter Statistics: Users, Growth, Finances, and More

Over the past decade, Twitter has earned its spot as one of the most famous social media platforms for individuals and businesses.

With countless amazing benefits, such as increasing the visibility of research, keeping up to date with news, and networking, it’s no wonder that Twitter’s user base keeps growing every year.

This article will show you more than 50 of the most recent Twitter statistics, including its user base and demographics, app growth, marketing, finances, and more.

Top Twitter statistics for 2022

Here’s a list of the top Twitter statistics for this year.

  • In Q3 of 2021, Twitter had 211 million monetizable daily active users (Source: Statista).
  • 70.4% of Twitter’s users are male (Source: Statista).
  • Twitter reached a total revenue of $1.28 billion in Q3 of 2021 (Source: Twitter Earnings Report Q3 of 2021).
  • Twitter App Carousel ads saw a 24% increase in click-through rate (CTR) (Source: Twitter Business).
  • 46% of B2C businesses use Twitter, while 54% of B2B businesses use Twitter (Source: Social Media Examiner Industry Report 2021).
  • In 2020, 9.7% of traffic to eCommerce sites came from Twitter (Source: Statista).
  • 92% of tweets in the U.S. come from 10% of users (Source: Pew Research Center).
  • In 2020, #COVID19 was the #1 most used hashtag on Twitter (Source: Twitter Blog).
  • 52% of Twitter users message brands directly to make sure that their personal information is secure (Source: Twitter Business).
  • 59% of Twitter’s users regularly use the platform to get news (Source: Pew Research Center).

Twitter demographics and user statistics

Let’s break down some Twitter users and demographic statistics.

1. In Q3 of 2021, Twitter had 211 million monetizable daily active users (mDAUs)

(Source: Statista)

This figure represents a growth of 66 million daily users from the third quarter of 2019 to the third quarter of 2021 and close to a 100 million user increase from 2017.

2. In October 2021, the U.S. had 77.75 million Twitter users

(Source: Statista)

This makes the United States the leading country with the highest number of Twitter users. Coming in second after the U.S. is Japan, with 58.2 million users.

Graph depicting the countries with the most Twitter users

3. 38.5% of Twitter users in the world are 25 to 34 years old

(Source: Statista)

The second-largest age group is 35 to 49 years old with a 20.7% penetration, and the third-largest is 18 to 24 years old with a 17.1% penetration. Therefore, Twitter is especially useful for businesses whose target audience consists of people between 25 to 49 years old.

4. 33% of Twitter users have a college degree or higher

(Source: Statista)

A further 26% of Twitter’s users have some college experience, while only 14% have a high school diploma or less. This means that most of Twitter’s users are highly educated, and, therefore, Twitter can be used for recruitment marketing.

5. Twitter’s German audience grew by 30% in Q4 of 2020

(Source: Hootsuite Digital Report 2020)

This represents the highest increase of all Twitter markets worldwide. Twitter can be a great option for German companies as many target customers can be found on the platform.

6. 54% of Twitter users in the U.S. are white

(Source: Pew Research Center)

Furthermore, 20% of Twitter’s user base in the United States are Hispanic, 12% are Black, and 9% are Asian.

7. 99% of Twitter’s users use at least one other social media platform

(Source: Hootsuite Digital Report 2020)

In addition to using Twitter, 87% of Twitter’s users also use Facebook, and 84% of them use Instagram. Therefore, this represents excellent opportunities for remarketing strategies.

Discover more social media marketing stats here.

8. During the pandemic, 9.6% of U.S. adults significantly increased their Twitter usage

(Source: eMarketer)

U.S. adult Twitter users used the platform more during the pandemic than before the pandemic. This could be because they used the platform to browse news during that time.

9. 70.4% of Twitter users are male

(Source: Statista)

Only 29.6% of Twitter’s user base is female. This makes Twitter the ideal social media platform for businesses that mainly target male audiences.

Illustration showing the percentage of Twitter users by gender

10. In 2020, Twitter suspended 925,700 accounts

(Source: Twitter)

Some of the main reasons these accounts were suspended included hateful conduct, impersonations, harassment, and more.

11. In 2020, 42% of online Canadian adults had a Twitter account

(Source: Social Media Lab)

Much like their American equivalents, most Canadian Twitter users are likely to have a college degree and a high annual income.

12. 65% of Twitter’s U.S. users are Democrats

(Source: Pew Research Center)

On the other hand, 33% of U.S. Twitter users are Republicans or lean Republican. There are also far more Democrats on Twitter than most other social media platforms, including Facebook, YouTube, Instagram, and LinkedIn.

Twitter growth and finance statistics

Now, let’s break down some Twitter finance and growth stats.

13. Twitter reached a total revenue of $1.28 billion in Q3 of 2021

(Source: Twitter Earnings Report Q3 2021)

This number represents a year-over-year growth of 37%. Advertising revenue amounted to $1.14 billion, which is an increase of 41% year-over-year.

14. As of January 2022, Twitter’s net worth is $26.88 billion

(Source: Macrotrends)

Net worth refers to the amount of money that a company is worth. It’s typically represented by the company’s market capitalization and current stock prices multiplied by its number of shares outstanding.

15. In 2021, Twitter’s cost per engagement (CPE) increased by 19% year-over-year

(Source: Twitter Q1 Announcements)

CPE bidding (also called engagement-based pricing) is an advertising method where Twitter's advertisers only need to pay for an ad if users actively engage with it.

16. In 2020, during the pandemic, Twitter’s user base was predicted to grow 8.4% from the previous year

(Source: Statista)

This signifies one of the largest growth periods for Twitter. In 2017, Twitter’s user base was only predicted to grow by 2.8% in 2020. However, the pandemic changed that number drastically.

17. In 2020, $3.2 billion in Twitter’s revenue came from advertising

(Source: Business of Apps)

In comparison, only $0.5 billion of Twitter’s revenue came from data licensing and other sources. This means that Twitter’s advertising is its main source of income.

18. In 2020, $2 billion of Twitter’s revenue came from the United States

(Source: Business of Apps)

Furthermore, $1.6 billion of the company’s revenue came from the rest of the world. This makes the U.S. Twitter’s largest source of revenue.

19. In 2020, Twitter’s annual net loss amounted to close to -$1.14 billion

(Source: Statista)

An annual net loss is when total expenses exceed revenue produced over a certain period. Twitter's net income was close to $1.47 billion in 2019. This signifies a massive decrease from 2019 to 2020.

Graph depicting Twitter’s net income/loss from 2010 to 2020

20. Twitter’s international revenue amounted to $480 million in Q1 of 2021

(Source: Twitter Q1 Announcements)

This number represents an increase of 41% or an increase of 38% on a constant currency basis.

Twitter app statistics

Let’s break down some Twitter app stats.

21. Twitter is the 6th-ranked mobile app

(Source: Statista)

This rank is global, only excluding China, and is based on the number of monthly active Twitter users.

22. As of January 2022, Twitter is the #36 most downloaded app (in all categories) on Google Play Rank in the U.S.

(Source: Similarweb)

Furthermore, the Twitter app is the fourth most downloaded app on Google Play Rank when it comes to the social category.

23. The Twitter app was downloaded around 798,000 times in Japan in December 2021

(Source: Statista)

The most successful month with the most downloads in 2021 was March, with almost 900,000 downloads.

24. Twitter App Cards led to an 8.88% increase in “install per impressions”

(Source: Twitter Business)

The App Card is a functionality on Twitter that represents mobile applications on Twitter with the goal of giving up-and-coming apps more credibility and increasing the number of downloads of those apps.

25. Twitter’s App Carousels saw an average increase of 24% in installs per impression

(Source: Twitter Business)

This stat proves that App Carousels work extremely well. Twitter released this functionality during its Beta testing in November 2020 and plans to improve its features.

26. In 2021, Twitter’s mobile app promotions (MAP) for the travel industry grew by 40%

(Source: Twitter 2021 Earning Report)

The reason MAP grew so drastically within the travel industry is mainly due to its inactivity during the pandemic, as people weren't allowed to travel.

Twitter marketing and business statistics

Now, let’s have a look at some Twitter marketing statistics.

28. 46% of B2C businesses use Twitter while 54% of B2B businesses use Twitter

(Source: Social Media Examiner Industry Report 2021)

This statistic indicates that B2B marketers prefer twitter since business professionals get to interact with brands on the platform.

29. In 2020, 9.7% of traffic to eCommerce sites came from Twitter

(Source: Statista)

A total of 218.66 million people were referred to eCommerce stores through Twitter. This makes Twitter the third best social media platform regarding referrals to eCommerce sites.

Discover all the latest and greatest eCommerce trends and statistics for 2022.

30. In 2020, media brands posted an average of 52.7 times per week on Twitter

(Source: Statista)

Brands in the Sports Team industry posted an average of 35.7 times per week, and brands in the non-profit industry posted an average of 11.1 times every week.

Graph showing the amount of times that brands in different industries post on Twitter weekly

31. Ads on Twitter can reach 5.8% of the global population who are above the age of 13

(Source: Hootsuite Digital Report 2020)

This isn’t the largest reach amongst the different social media platforms. However, it’s still a really big part of the global population, which could be extremely beneficial if businesses find the right niche on Twitter.

Learn more about the different types of promotional marketing strategies that businesses use aside from ads.

32. Twitter is the 5th most popular social media platform used by marketers

(Source: Social Media Examiner Industry Report 2021)

A 2021 survey conducted by Social Media Examiner found that 48% of businesses use Twitter as part of their social media marketing strategy.

33. As of March 2021, @barackobama was the #1 most-followed account on Twitter

(Source: Business of Apps)

Though many of these “most followed” Twitter accounts are celebrity pages, such as Barack Obama and Taylor Swift, some are business pages such as YouTube, which is the tenth most followed Twitter account.

34. Twitter’s ad engagement grew by 6% in one year

(Source: Twitter Business)

From Q3 in 2020 to Q3 in 2021, Twitter experienced an increase in its ad engagement, which could indicate an even bigger growth this year.

35. Advertisers who use Twitter’s “Site Visits Optimization” feature saw an average lower cost-per-site-visit of 31%

(Source: Statista)

Site Visits Optimization was launched to help serve business ads to audiences who are likely to visit businesses’ websites directly from Twitter.

36. In 2020, Twitter ranked as the 7th most trusted social media platform

(Source: eMarketer)

Out of the nine social media platforms listed, Twitter is ranked at number seven, which isn’t great. Only around 57% of U.S. Twitter users agree that Twitter protects their privacy and data.

Illustration showing the most trusted social media platforms

37. Twitter saw an increase of 20% in CTRs for its Multi-Destination Website Carousels across all objectives

(Source: Twitter Business)

The Multi-Destination Website Carousel functionality was added during Twitter’s Beta testing. Furthermore, Twitter saw an increase of 25% in its CTRs for campaigns that were optimized for site visit conversions.

Twitter publishing statistics

Next, we’ll look at some Twitter publishing statistics.

38. Around 500 million tweets are posted per day

(Source: Internet Live Stats)

This means that there are 6,000 tweets per second and 350,000 tweets per minute. On average, there are around 200 billion tweets per year.

39. Twitter posts have the highest engagement rate on Wednesdays between 9 a.m. and 3 p.m.

(Source: Sprout Social)

On the other hand, the worst time to post on Twitter is on Saturdays, as posts have the lowest level of engagement on this day.

graph showing the best times to post on Twitter for more engagement

40. In 2020, daily tweets from press agencies made up 7.62% of total posts on Twitter

(Source: Statista)

This indicates that Twitter is a popular platform for businesses that form part of the news and press industries. eCommerce companies posted less frequently, making up 3.46% of Twitter posts.

41. 59% of Twitter’s users regularly use the platform to get news

(Source: Pew Research Center)

This is more than any other social network, which means that Twitter is the best platform to publish industry news and updates. Facebook comes in second, with 54% of its user base using the platform to get news.

42. 92% of tweets in the U.S. come from 10% of Twitter users

(Source: Pew Research Center)

The average Twitter user tweets once a month, while the more prolific users post an average of 157 times.

43. In 2020, #COVID19 was the #1 most used hashtag on Twitter

(Source: Twitter Blog)

This hashtag and other variants on it were tweeted nearly 400 million times. With many people staying home during the pandemic, it’s no surprise that #StayHome was the third most tweeted hashtag that year.

44. In 2020, there were more than 7,000 tweets per minute about movies and TV

(Source: Twitter Blog)

The most discussed TV show on Twitter in 2020 was “Big Brother Brazil.” The second most talked-about show was “A Fazenda 12”.

45. Tweets about cooking increased by nearly 300% in 2020

(Source: Twitter)

Since more people stayed at home during the pandemic, tweets about cooking and baking nearly tripled. During one of the first weeks of pandemic restrictions, there were 500,000 daily tweets about cooking.

Illustration showing the amount of times people tweeted about cooking in 2020

46. In 2021, Olympics-related tweets were viewed more than 1 billion times

(Source: Twitter 2021 Earning Report)

Furthermore, there were 76 billion tweet impressions related to the Olympics. 12 out of 14 official Olympic sponsors advertised on Twitter during this time.

47. Twitter has close to 12,000 topics

(Source: Twitter 2021 Earning Report)

Topics are available in 11 different languages, and 230 million Twitter accounts follow at least one topic. Due to the sheer volume of topics and their availability in different languages, Twitter topics and events attract millions of people across the globe to the platform.

Twitter customer service statistics

Lastly, we’ll break down some Twitter customer service statistics.

48. 64% of people on Twitter feel that brands who have a dedicated support handle on Twitter are doing more for their customers

(Source: Twitter Business)

When brands have a dedicated support channel on Twitter, it gives customers a direct line to communicate with the brand — which ultimately builds brand loyalty and trust.

49. 75% of customers on Twitter want fast responses from brands

(Source: Twitter Business)

Furthermore, more than half of customers on Twitter want brands to respond consistently. Therefore, Twitter urges businesses to have dedicated support teams on Twitter during weekdays and weekends.

50. 19% of retail banks have a Twitter customer service handle

(Source: Gartner)

This is in addition to their main Twitter accounts. This statistic proves that Twitter is an excellent social media platform for customer service, as businesses can respond quickly to their customers’ queries.

51. 45% of people on Twitter rank “speaking in human tone” as extremely important to them

(Source: Twitter Business)

As such, prepared responses aren’t always the best way to approach customer service on Twitter. Customers want the respondents to be real, sincere, and informative.

52. Customer care interactions on Twitter lead to a 58% more favorable attitude towards a business or brand

(Source: Twitter Business)

Twitter encourages brands to ask fun and engaging questions to their audiences to spark conversations.

53. 52% of Twitter users direct message (DM) brands to make sure that their personal information is secure

(Source: Twitter Business)

Additionally, 1 out of 4 people posts tweets publicly in the hopes of getting an earlier response from the brand. Brands are encouraged to respond to these people in the same manner that they reached out to the brand.

Conclusion

With Twitter's continuous growth, it's clear that businesses that are part of the media, sports, and non-profit industries should be utilizing this platform.

Want to learn more about consumer online shopping behaviors and which social media platforms they trust most? Head over to this article that covers social shopping in-depth.

about the author

Marc Mezzacca
Marc Mezzacca is CEO of CouponFollow, a consumer savings engine that surfaces popular coupons. He has been in the coupon and deals industry for over a decade with a deep interest in evolving e-commerce technologies.