Over the past decade, Millennials—those born between 1982 and 1996—have become a dominant cultural force and the source of much debate. The largest generation in American history, Millennials now account for 28% of all daily per-person consumer spending and, in just two years, are expected to contribute nearly $1 trillion to the U.S. economy—a number that will continue to rise.
In this report, we examine the shopping, spending, and saving habits of American Millennials and explore how these behaviors are impacting the evolution of commerce and the future of retail.
DOWNLOAD THIS REPORT TO:
- Learn the key factors that influence Millennials’ current and future financial outlook
- Uncover how the generation assesses their spending behavior and what it means for brands in 2018
- Discover how a fiercely competitive retail environment has shifted the way Millennials think about pricing
- Find out which incentives are the most effective at attracting and retaining Millennial consumers