Victoria’s Secret Semi-Annual Sale: Everything You Need to Know

With a wide variety of women’s products, including lingerie, underwear, casual sleepwear, award-winning fragrances, and body care products, shoppers from all around the world dream of a closet full of Victoria’s Secret products.

Unfortunately, prices can be steep — if you’re not shopping during the Victoria’s Secret Semi-Annual Sale.

With the Semi-Annual Sale, you’ll be able to get your favorite items at massive discounts, up to 70% off.

This article will give you all the information you need to know about the upcoming Victoria’s Secret Semi-Annual Sale, including when it will likely be taking place, how long it’ll last, expected deals, and the top tips you can follow to get the most out of the sale.

When is the next Victoria’s Secret Semi-Annual Sale, and how long will it last?

Here’s all the info regarding when the sale is expected to take place this year and how long it’ll last.

When will the sale take place?

The Victoria’s Secret Semi-Annual Sale happens two times a year — once during the summer and once in the winter.

Generally, the first round of sales takes place around June and July each year, and the second round happens in December or early January after Christmas has taken place.

Summer Sale: In 2021, the sale was launched on June 24, and the sale is expected to take place around the same time this year.

Winter Sale: In 2021, the winter sale was launched on December 26, and it’s also expected to launch around the same time this year.

To get the exact dates, your best bet would be to keep an eye on Victoria’s Secrets’ social media channels, which is where it’s usually announced.

How long will it last?

Buying hours are from 7 a.m. to 9 p.m. (depending on your location). If you live in North America, the chances are good that you’ll find a local Victoria’s Secret store, as there were 871 stores in North America alone in 2020.

Image showing the number of Victoria’s Secret Stores in North America in 2021

The duration of the sale is generally only a couple of weeks — and selections get more limited the closer you get to the end of the sale. Therefore, you must get to the sale early on for the most impressive deals.

If you don’t have a local store, that’s fine. You can shop online. In many ways, this method is preferred since it’ll give you a better chance to get the items you truly want before they’re sold out.

Deciding whether you need to shop online or in-store? Have a look at these 45 online vs. in-store shopping statistics.

What deals can you expect from the Semi-Annual Sale this year?

Products that were on sale during previous Victoria’s Secret Semi-Annual Sales included:

  • Bras: Get different types of bras (including push-ups, sports, demi, etc.) in different sizes, colors, and prints.

  • Clothing: Items in the clothing category that are often on sale include hats, joggers, slippers, dresses, sleepwear, satin slippers, and leggings.

  • Underwear: You can find a wide range of different types of panties (including hip-huggers, thongs, v-strings, etc.) in different colors and prints. Often underwear also comes in bundle deals or “value packs.”

  • Beauty Products: The sale offers a huge selection of beauty products, including perfumes, body mists, lip glosses, body lotions, and much more.

Image showing the different items that are on sale at the Victoria’s Secret Semi-Annual Sale

Expected deals for this year

Based on last year’s deals, you can expect discounts of 50%–70% off on more than 2,400 styles of your favorite underwear, clothes, and beauty products. These include deals like:

  • Underwear from $4.99
  • Sexy tee bras for $25
  • Push-up bras from $19.99
  • Thongs from $7.99
  • Lingerie from $19.99
  • Sleepwear from $14.99
  • Three mists and lotions for $30 or two for $24
  • Sportswear starts from $19.99

Though selections get narrower near the end of the sale, if you’re looking for an item that isn’t as popular or that has a huge variety of choices, you can always be patient and wait until closer to the end since discounts often deepen as the sale nears its end.

Tips to get the most out of the Semi-Annual Sale

Here’s a list of the top tips you should follow if you want to get the best deals.

1. Shop online

Over 2.14 billion people were expected to shop online in 2021. That’s because online shopping offers maximum convenience and also allows you to make the best buying choices by comparing items.

image showing a list of the benefits of shopping online

Aside from offering convenience, you’ll be able to beat the crowds when you shop on Victoria’s Secret’s website, and you’ll get access to better deals with special online discounts.

Furthermore, you won’t be wasting a trip to the physical store just to find out that the item you want is sold out. Instead, the online shop shows you which items are still in stock and which aren’t.

Discover more than 35 interesting online shopping stats.

2. Save on gifts

The Victoria’s Secret Semi-Annual Sale is a great time to stock up on gifts so that you’re prepared ahead of time for your loved one’s birthdays or other special occasions throughout the year.

Spouses are also able to purchase anniversary gifts for their wives — having a huge selection of perfumes, body mists, clothes, and accessories to choose from.

3. Try new items

Sure, we all love stocking up on our favorites. However, when prices are low, it’s the perfect time to try out something new — whether it is a new style, color, or scent.

The Semi-Annual Sale gives you the opportunity to expand your wardrobe with new and exciting items that you likely wouldn’t have tried otherwise.

4. Get a Victoria's Secret Angel Card

Customers who have a Victoria’s Secret Angel Card often get early access to Semi-Annual Sales, both online and in-store.

This offers a great advantage over other customers — especially if you’re looking for a specific item in popular sizes that sell out quickly.

In addition to offering Semi-Annual Sale perks, the card also offers birthday perks, exclusive shopping rewards, and free shipping on certain orders.

image of pink victoria's secret angel card

(Image Source)

Looking for great birthday freebies? Check out our ultimate birthday freebie roundup.

5. Look for deals on multiples

Often Victoria’s Secret offers BOGO deals and other special offers when you purchase more than one item. These deals are especially popular among bras, underwear, and body mists.

For example, during the sale, a customer can get five panties for $15. Since panties are something you wear every day, it's worth buying multiple of them at once for a significantly reduced price.

6. Use coupons

You can get even better discounts and deals at the Semi-Annual Sale when you use coupons to purchase items that are already on sale. These coupons can reduce the cost of an item by an additional 10%–50% (depending on the type of coupon you use).

Often, these coupons are available on Victoria’s Secret's site or in the emails that the company sends to its subscribers. If you aren’t on their mailing lists, you can also find these coupons on coupon sites or social media platforms.

Use our Victoria’s Secret coupons for better deals.

Discover how you can use coupons in all your future purchases to save more money.

7. Be familiar with your measurements

Keep track of your chest, waist, and hip measurements so that you can compare them to in-store or online size charts.

While sizes may still vary slightly, this at least gives you an idea of the sizes you should be looking for so that you aren’t disappointed when your items don’t fit upon arrival.

If you’re shopping in-store, it’s a good idea to try on different sizes and styles so that you find items that compliment your figure best. Plus, you’ll know exactly what to look for during future sales.

8. Buy practical or versatile pieces

For the most part, you want your closet to be filled with items that can be worn more than once, right?

For that to happen, you need to purchase practical and versatile items. Since Victoria’s Secret has a wealth of multifunctional pieces, from sportswear to dresses, you can choose items that can be worn for multiple different occasions.

Get great discounts at the Victoria’s Secret Semi-Annual Sale

With the upcoming Victoria’s Secret Semi-Annual Sale, you’re guaranteed to save a lot of money on your favorite items.

By following the tips outlined above, you’ll get the most out of the sale without having to break the bank.

Like shopping on the web and through social media? Learn everything you need to know about social shopping here.

about the author

Tiara Rea-Palmer
Director of Partnerships
As an expert in online savings and an avid deal enthusiast, Tiara heads up retail relations at CouponFollow, where she stays up-to-date on all the best deals, discounts, and freebies, as well as negotiates exclusive coupons and offers for CouponFollow users. In her free time, you can find Tiara writing, DIY crafting on a budget, and traveling with free rewards card miles.